Top Sports Websites in New Zealand

Name: Top websites in New Zealand (Sports)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sports Websites in New Zealand, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

tab.co.nz

3.32M

23.31%773.04K

76.69%2.54M

↑25.88%

↑4.49%

Direct

espncricinfo.com

3.16M

13.63%430.64K

86.37%2.73M

↑19.3%

↓3.72%

Direct

fifa.com

1.85M

35.87%664.61K

64.13%1.19M

↑1,437.78%

↑218.01%

Direct

skysports.com

1.74M

4.57%79.31K

95.43%1.66M

↑25.32%

↑134.38%

Direct

nrl.com

1.5M

29.42%441.38K

70.58%1.06M

↓44.23%

↓9.84%

Direct

vipbox.lc

1.3M

0.41%5.33K

99.59%1.3M

↑26.43%

↓7.12%

Direct

espn.com

1.26M

30.43%384.57K

69.57%879.27K

↑39.31%

↓27.27%

Direct

sky.co.nz

1.15M

18.33%210.54K

81.67%938.3K

↑3.22%

↓7.19%

Direct

golf.co.nz

930.18K

11.12%103.47K

88.88%826.71K

↑26.46%

↑28.38%

Direct

football365.com

899.69K

0.8%7.2K

99.2%892.49K

↑644.8%

↓21.07%

Direct

rugbypass.com

881.91K

5.19%45.78K

94.81%836.13K

↓23.79%

↓17.7%

Direct

vipbox1.com

719.55K

6.18%44.49K

93.82%675.06K

↑64.64%

↑185.78%

Search

chess.com

715.09K

80.53%575.86K

19.47%139.23K

↑6.28%

↓35.36%

Direct

newstalkzb.co.nz

655.68K

30.13%197.53K

69.87%458.14K

↓15.6%

↓6.24%

Direct

atptour.com

653.72K

1.77%11.54K

98.23%642.18K

↑126.52%

↑117.16%

Direct

opentracking.co.uk

635.33K

-

100%635.33K

0%

Direct

formula1.com

583.3K

58.28%339.95K

41.72%243.35K

↑22.86%

↓0.56%

Direct

skysportnow.co.nz

461.94K

71.71%331.24K

28.29%130.7K

↓26.71%

↓11.01%

Direct

flashscore.com

393.22K

25.46%100.13K

74.54%293.09K

↓4.59%

↓2.54%

Direct

livesport.com

373.79K

0.27%999

99.73%372.79K

↑92.41%

↓43.14%

Direct

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Key Insights on Top Sports Websites in New Zealand on June 2026

As of June 2026, tab.co.nz leads Sports in New Zealand with 3.32M monthly visits. Its audience skews mobile-first (23.31% desktop / 23.31% mobile), and traffic is up month over month 25.88% and up year over year 4.49%. espncricinfo.com holds second with 3.16M visits and a mobile-leaning mix (13.63% desktop / 86.37% mobile), while fifa.com ranks third with 1.85M visits.

Across the leaders, opentracking.co.uk is the most mobile-first (100% of visits), whereas fotmob.com is the most desktop-reliant (90.57%). Momentum favors live-footballontv.com in the latest month (109,251.08%), while strava.com shows the steepest pullback.

Acquisition patterns also differ: tab.co.nz is driven primarily by search, tab.co.nz by direct, and tab.co.nz by referral; overall, 87 of the top 100 sites are direct-led, 10 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sports Websites in New Zealand