Top Beauty & Cosmetics Websites in Romania

Name: Top websites in Romania (Beauty & Cosmetics)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Romania, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.ro

2.6M

11.19%290.82K

88.81%2.31M

↑19.44%

↓3.62%

Direct

fragrantica.com

753.37K

14.58%109.85K

85.42%643.51K

↑28.46%

↑19.04%

Direct

douglas.ro

353.07K

12.59%44.47K

87.41%308.6K

↓23.7%

↑22.34%

Direct

sephora.ro

319.27K

16.63%53.09K

83.37%266.18K

↓21.13%

↓6.83%

Direct

parfimo.ro

295.02K

14.53%42.87K

85.47%252.15K

↑32.44%

↑24.29%

Direct

fragrantica.ro

292.91K

19.29%56.5K

80.71%236.41K

↑15.06%

↑23.85%

Search

oriflame.com

291.58K

3.94%11.49K

96.06%280.09K

↓2.07%

↓27.44%

Direct

makeup.ro

256.28K

15.36%39.35K

84.64%216.93K

↓10.21%

↓33.95%

Direct

cocosolis.com

250.42K

1.99%4.98K

98.01%245.45K

↑35.88%

↑22.45%

Direct

vivantis.ro

246.93K

18.44%45.53K

81.56%201.39K

↑15.26%

↑9.31%

Direct

doterra.com

220.99K

29.35%64.86K

70.65%156.13K

↓15.03%

↓22.65%

Direct

catalog-az.ro

193.33K

15.52%30.01K

84.48%163.32K

↓46.86%

↓3.96%

Direct

cupio.ro

180.41K

7.47%13.48K

92.53%166.93K

↑131.28%

↑9.69%

Direct

nala.ro

175.75K

3.04%5.34K

96.96%170.41K

↑64.02%

↓7.09%

Direct

marionnaud.ro

137.93K

4.23%5.83K

95.77%132.09K

↑123.46%

↓4.24%

Direct

salonprovider.ro

123.96K

15.37%19.05K

84.63%104.91K

↓2.36%

↓9.08%

Direct

farmec.ro

123.2K

12.6%15.52K

87.4%107.68K

↑3.02%

↓33.73%

Direct

sole.ro

120.96K

8.95%10.83K

91.05%110.14K

↓15.41%

↑85.1%

Direct

beautik.ro

115.36K

6.96%8.03K

93.04%107.33K

↑211.64%

↑7.88%

Direct

avoncosmetics.ro

105.87K

43.76%46.33K

56.24%59.54K

↑27.9%

↓56.27%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Romania on June 2026

As of June 2026, notino.ro leads Beauty & Cosmetics in Romania with 2.6M monthly visits. Its audience skews mobile-first (11.19% desktop / 11.19% mobile), and traffic is up month over month 19.44% and down year over year -3.62%. fragrantica.com holds second with 753.37K visits and a mobile-leaning mix (14.58% desktop / 85.42% mobile), while douglas.ro ranks third with 353.07K visits.

Across the leaders, cosmetify.com is the most mobile-first (100% of visits), whereas parfumss.ro is the most desktop-reliant (87.2%). Momentum favors thebodyshop.ro in the latest month (1,607.52%), while madisonperfumery.com shows the steepest pullback.

Acquisition patterns also differ: notino.ro is driven primarily by search, notino.ro by direct, and notino.ro by referral; overall, 86 of the top 100 sites are direct-led, 13 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Romania