How to build a PPC strategy that gets results
A strong PPC strategy comes down to 8 decisions you make before launch. Learn how to get each one right.
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
11 Google Ads best practices to maximize return on ad spend
Check out the top Google Ads best practices you need to follow to get better results from your ad campaigns.
What Are Display Ads & How Do They Work?
Display ads are visual ads that appear on websites, apps, and social media platforms.
What Is Online Advertising? The Complete Beginner’s Guide
Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign.
5 Ways to Optimize Google Shopping Results
In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales. But who wants to settle for mediocre results when so much more is readily available?While optimization takes ongoing work and attention, here are five keys that will set you up for success. Follow all five keys and you will be way ahead of most of your competitors.
Free Download: The Complete PPC Analytics Toolkit
Hanapin Marketing and Semrush have teamed up to create The Complete PPC Analytics Toolkit! This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all designed to help optimize your PPC accounts. Use these tools and resources to extract high value data and build more efficient campaigns.
How To Find Cheap Keywords for Your AdWords Campaigns
Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won‘t eat up your ad budget too quickly. In some industries, competition density for a keyword can be so high that its cost per click can reach $50 or more. The most desirable and expensive keywords are not always suitable for every ad campaign. But, you can discover more affordable search terms that will still make your ads profitable. How? Semrush will show you how to get cheap PPC keywords!
10 Don'ts for Google AdWords
Last month, we shared “10 Dos for Google AdWords“ on the blog. That list wouldn‘t be complete without a list of “don‘ts“ to match! See the list after the jump. Let us know if you agree or disagree in the comments.
Benefits of the Cost Per Click Advertising (CPC) Model
The key to successful performance of any online business is to find a source for highly targeted audiences and getting as many potential customers as possible at the lowest price. In most cases, cost per click advertising would perfectly suit the method for achieving this goal and attracting relevant visitors to any website at a very affordable price per visitor and on very beneficial conditions.
Choosing Websites for Google Ads at the Google Display Network
The Google Display Network is a collection of websites on which you can place your business’ ads. There is a variety of ad types you can choose from. Furthermore, Google lets you be the captain of the ship with regards to selecting the websites your ads would be displayed on.