AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
Revamp Product Listings for SERPs with These Ecommerce Insights
Expand your ecommerce business to Google SERP features to help increase revenue. Learn about each product-oriented Google SERP feature and how they perform on desktop and mobile. Read our study to learn more.
Sharpen Your Ecommerce Business with Amazon Funnel Insights
Win on Amazon with actionable insights into the Amazon customer funnel. Learn how your customers browse, make purchase decisions, and when they‘re most likely to convert. Read the study to learn more.
How UHS Uses Semrush to Elevate Digital Marketing Team’s Performance
We run all our digital marketing projects with Semrush. We started with three colleagues using Semrush, and now we are up to 11.
SEO Split Test Result: Adding BoatTrip Structured Data to Ferry Route Pages
We decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the result.
SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage Schema
We used ChatGPT to generate FAQs for an ecommerce website that previously did not have any and conducted a split test to evaluate the impact of the FAQ snippet-rich result on organic traffic to the site.
SEO Split Test Result: The Impact of Moving the Brand Name to the Front of Listing Page Titles
How would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find out.