Integrations in My Reports

You can integrate Semrush Analytics data from the following tools into your reports:

• Domain Overview: Get a high-level summary of a website’s organic and paid performance.
• Organic Rankings: Analyze keyword rankings, traffic trends, and competitor insights.
• Backlinks: Explore a website’s backlink profile, including referring domains and link attributes.
• Advertising Research – Review paid search strategies, ad copies, and competitor PPC activity.
• PLA Research: Track product listing ads (PLAs) and compare competitors' performance in Google Shopping.
• Traffic Analytics: Gain insights into website traffic, user behavior, and engagement metrics.
• Keyword Overview: Evaluate keyword metrics, including search volume, difficulty, and CPC.
• Keyword Gap: Compare keyword profiles of multiple domains to identify ranking opportunities.

For Domain Overview, Organic Rankings, and Advertising Research, you can refine the data scope by selecting a domain, subdomain, subfolder, or specific URL within the report widgets. This flexibility allows you to generate more granular insights, compare subfolders within a site, or analyze different sections of competitors’ websites.

When setting up widgets in My Reports, simply choose the scope that aligns with your reporting needs. This enables you to tailor your analysis to specific site sections, refine comparisons, and consolidate data from various sources for a more detailed evaluation.

Please keep in mind that the data availability depends on your Toolkit subscription.

You can incorporate data from the following Website Monitoring tools available in the SEO Toolkit into your reports:

• Site Audit: Access insights into AI visibility and website health, including an overview, issues report, crawled pages report, detailed issues, incoming internal links, canonicalization, and more.
• Position Tracking: Monitor keyword performance with widgets displaying visibility trends, a keyword rankings table, and rankings distribution.
• Backlink Audit: Include a summary of your audit, along with a bar graph distribution of referring domains by toxic score (toxic, potentially toxic, and non-toxic), anchor types, top anchors, and the ratio of follow vs. nofollow links.
• On Page SEO Checker: Add a list of optimization ideas generated for your site and visualize the trend of recommended improvements over time.

These integrations help you build comprehensive reports, combining multiple data points to track progress and make informed decisions.

The AI Visibility Toolkit allows you to export brand perception data, competitor comparisons, and strategic recommendations to easily share key AI insights with stakeholders in My Reports.

Within this toolkit, you can access the following integrations to pull data from various AI chat platforms:

AI Brand Performance

• You can choose an AI platform—such as ChatGPT, SearchGPT, Google AI Mode, Perplexity, or Gemini—to gain insights into your brand presence across that platform.
• You can pull data on strategic insights, audience and content, business landscape, brand and marketing, as well as tailored recommendations.
  
  

Competitor Research

• You can see how AI platforms (ChatGPT, Google AI Overviews, Google AI Mode, and Gemini) position your competitors versus your brand. 
• Available widgets are grouped into categories, including Overview (AI Visibility, Audience, Mentions, Sources, Topics), Topics & Prompts, and Sources.
  
  

Visibility Overview

• The Visibility Overview integration enables you to quickly capture a snapshot of your domain’s visibility across multiple AI platforms.
• This overview includes data from ChatGPT (search mode), Google AI Overviews, Google AI Mode, and Gemini.
  
  

With the Social Toolkit purchased, you can add data from the following tools: 

• Social Tracker: Track competitor performance across Facebook, Instagram, YouTube, and Pinterest, including data on posts, audience size, activity, and engagement levels.
• Social Analytics: Report on audience demographics, including gender, age, location, and engagement trends.

You can integrate data from the Semrush Local Toolkit into your reports using the following widgets:

• Listing Management: Display key details about a business's online listings, including:

  • Location list to provide an overview of all business locations.
  • Listing status to show the accuracy of business information, including the percentage of data that is correct, unavailable, or still processing.
  • Duplicate listing status and listing details widgets to give a comprehensive view of how business listings appear across directories.

• Map Rank Tracker: Incorporate data from the Heatmap to visualize local search rankings across different geographic points.

These widgets help businesses monitor their online presence, assess listing accuracy, and track local search visibility. You can find them in the Integrations tab under Listing Management.

Integrating Google Analytics 4 (GA4) in My Reports provides a centralized view of website performance, user behavior, and conversions. It enables seamless analysis of traffic, engagement, and marketing impact alongside other key metrics, simplifying data-driven decision-making.

Additionally, you can isolate traffic from AI platforms like ChatGPT, Gemini, and Perplexity using the AI Referral filter, allowing you to measure the impact of AI on your site's performance.

Tracking AI Referral Traffic

With the AI Referral filter, you can measure how much traffic, revenue, and engagement your site receives from AI chat platforms. This helps you understand the growing impact of AI on your organic traffic, explain potential dips in traditional search traffic, and justify your AI-focused SEO and content strategies with data.

To filter your GA4 data for AI-driven traffic, follow these steps:

1. Add any GA4 widget to your report (e.g., Sessions, Total Users, Key Events).
2. Open the widget's settings.
3. Select the Traffic Channel filter and choose AI Referral.

The widget will now display data exclusively from known AI sources. 

For a quick analysis, you can also add the pre-set AI Traffic Overview widget group, which covers the most common metrics for monitoring performance across AI channels.

Single metrics:

GOOGLE ANALYTICS CONVERSIONS

• Key Events
• New Users
• Sessions
• Total Users
• User Engagement
• Users

GOOGLE ANALYTICS PAGE

• ARPPU
• ARPU
• Average Purchase Revenue
• Engaged Sessions
• Event Count
• Event Count per User
• Events per Session
• Key Events
• New Users
• Purchase Revenue
• Sessions
• Sessions per User
• Total Revenue
• Total Users
• User Engagement
• Users
• Views

GOOGLE ANALYTICS EVENTS

• Event Count
• Event Count per User
• Event Value
• Events per Session
• Key Events
• New Users
• Sessions
• Total Revenue
• Total Users
• Transactions
• User Engagement
• Users

GOOGLE ANALYTICS TRAFFIC

• ARPPU
• Average Purchase Revenue
• Average Purchase Revenue per User
• Bounce Rate
• Engaged Sessions
• Event Count
• Events per Session
• First-Time Purchaser Rate
• First-Time Purchasers
• Gross Item Revenue
• Gross Purchase Revenue
• Item Refund Amount
• Item Revenue
• Items Purchased
• Items Viewed
• Key Events
• New Users
• Publisher Ad Clicks
• Publisher Ad Impressions
• Purchase Revenue
• Purchaser Rate
• Session Key Event Rate
• Sessions
• Sessions per User
• Shipping Amount
• Tax Amount
• Total Ad Revenue
• Total Purchasers
• Total Revenue
• Total Users
• Transactions
• User Engagement
• Users
• Views

Metrics in Table:

GOOGLE ANALYTICS CONVERSIONS

• Campaign
• Source / Medium
• GOOGLE ANALYTICS PAGE
• Page Path
• Page Path and Screen Class
• Page Title and Screen Class
• Page Title and Screen Name
• Source / Medium

GOOGLE ANALYTICS EVENTS

• Event Name
• Link URL
• Source / Medium

GOOGLE ANALYTICS TRAFFIC

• Age
• Browser
• Campaign
• City
• Country
• Default Channel Group
• Device
• Device Brand
• Device Category
• Gender
• Interests
• Item Name
• Language
• Medium
• Mobile Model
• Operating System
• Operating System with Version
• OS Version
• Page Path
• Region
• Session Source
• Session Source / Medium
• Session Source Platform
• Source / Medium  

Metrics in groups:

• AI Traffic Overview
• Audience Insights
• Key Events, Overview
• E-Commerce Overview
• Top Traffic Channels
• Top Pageviews

Integrating Matomo in My Reports allows you to track website performance, user behavior, and engagement metrics in one place. This integration provides deep insights into unique visitors and site technology performance, helping you better understand your audience and their experience. With access to up to five years of historical data, you can analyze long-term trends in traffic and conversions while maintaining data privacy, offering a comprehensive view of your digital performance.

Single metrics:

OVERVIEW

• Actions
• Actions Per Visit
• Average Pageload Time
• Average Visit Duration
• Bounce Rate
• Conversion Rate
• Conversions
• Revenue
• Visits

E-COMMERCE

• Average Order Value
• Ecommerce Conversion Rate
• Ecommerce Orders
• Ecommerce Revenue
• Purchased Products

Metrics in Table:

OVERVIEW

• Browser
• Campaign Name
• Channel Types
• City
• Country
• Device Type
• Goal Name
• Keywords
• Language
• Operating System
• Region
• Search Engines
• Social Networks

E-COMMERCE

• Product Category
• Product Name

PAGES

• Entry Pages
• Exit Pages
• Page Title
• Page URL

Integrating Google Search Console in My Reports provides insights into search performance, keyword rankings, and site visibility. It helps track impressions, clicks, and indexing status, allowing for a clearer understanding of organic search performance.

Single metrics:

SEARCH RESULTS

• Average CTR
• Average Position
• Clicks
• Impressions

Metrics in Table:

SEARCH RESULTS

• Country
• Device
• Page
• Query
• Search Appearance 

Metrics in groups:

• Search Performance Overview
• Audience Insights
• Desktop Search
• Mobile Search

Integrating Google Business Profile (GBP) in My Reports allows you to track local search performance, customer interactions, and engagement metrics. It helps monitor visibility, reviews, and user actions, providing insights into how customers find and interact with your business.

Single metrics:

PERFORMANCE

• Bookings
• Call Clicks
• Direction Requests
• Food Orders
• Impressions
• Impressions Desktop Maps
• Impressions Desktop Search
• Impressions Mobile Maps
• Impressions Mobile Search
• Interactions
• Menu Clicks
• Website Clicks

REVIEWS

• Average Rating
• Total Reviews

Metrics in Table:

PERFORMANCE

• Device
• Impression Type
• Platform

REVIEWS

• Rating
• Review

Integrating Google Local Services Ads in My Reports allows you to track ad performance, lead volume, and budget insights. It helps measure visibility, customer interactions, and conversion effectiveness, providing a clear view of your local advertising impact.

Single metrics:

• Bookings
• Charged Leads
• Leads
• Messages
• Phone Calls

Metrics in Table:

• Category
• Lead Status
• Lead Type
• Service

Integrating Google Ads in My Reports provides a clear view of campaign performance, ad spend, and key metrics like clicks, impressions, and conversions. This helps track advertising effectiveness and optimize budget allocation based on data-driven insights.

Single metrics:

• % New Sessions
• Abs Top Impression Share
• All Conversion Rate
• All Conversions
• All Conversions Value
• Average CPM
• Clicks
• Conversion Rate
• Conversion Value
• Conversions
• Cost
• Cost / All Conv
• Cost / Conv
• CPC
• CPE
• CPV
• CTR
• Engagement Rate
• Engagements
• Gmail Clicks To Website
• Gmail Forwards
• Gmail Saves
• Impressions
• Interaction Rate
• Interactions
• Phone Calls
• Phone Impressions
• Phone Through Rate
• Search Impression Share
• Video Views
• View-Through Conversions
• Viewable CPM

Metrics in Table:

• Ad Campaign
• Destination Type
• Device
• Network
• Ad Campaign
• Ad Group
• Destination Type
• Device
• Network
• Ad
• Ad Campaign
• Ad Group
• Ad URL
• Destination Type
• Device
• Keyword
• Network
• Age
• Placement
• Placement Type
• Gender
• Landing Page
• City
• Country
• Region
• Search Term

Integrating Microsoft Ads in My Reports provides a comprehensive view of your advertising performance across the Microsoft Search Network. You can track key metrics such as impressions, clicks, conversions, and ad spend, helping you assess campaign effectiveness.

By analyzing these insights alongside other marketing data, you can optimize ad strategies, improve ROI, and make data-driven decisions to enhance your paid search efforts.

Single metrics:

• Clicks
• Conversion Rate
• Conversions
• CPA
• CPC
• CPM
• CTR
• Impressions
• Spend

Metrics in Table:

• Ad Group ID
• Ad Group Name
• Ad ID
• Ad Network
• Ad Type
• Campaign
• Campaign ID
• Date
• Keyword
• Keyword ID

Integrating CallRail in My Reports allows you to track call tracking metrics, lead attribution, and customer interactions in one place. It helps analyze call performance alongside other marketing data, providing insights to optimize campaigns and improve ROI.

What you can track

Calls:

• Answer Rate
• Answered Calls
• Average Duration
• First Time Callers
• Inbound Calls
• Miss Rate
• Missed Calls
• Outbound Calls
• Qualified Calls
• Qualified Leads
• Total Calls

Forms:

• First Time Submissions
• Form Leads
• Submissions

How to get started:

1. Go to the integrations section in My Reports.
2. Select CallRail and click "Connect."
3. Follow the prompts to log in and authorize the integration.
4. Customize your reporting dashboards to include CallRail data.

Whether you're monitoring leads or optimizing campaigns, CallRail integration ensures you have all the data you need at your fingertips. Start using CallRail in My Reports today and make your reporting smarter and more efficient.

Create your call tracking report

Integrating Facebook Pages in My Reports allows brands to monitor audience growth, engagement, and content performance in one place. It helps track reach, interactions, and post effectiveness, providing valuable insights to optimize social media strategy and strengthen brand presence.

Single metrics:

• Engaged Followers
• Followers
• Follows
• Page Impressions
• Page Impressions Paid
• Page Likes
• Page Visits
• Post Engagements
• Post Impressions
• Post Impressions Paid
• Unfollows
• Video Views
• Video Views Organic
• Video Views Paid

Metrics in Table:

PAGES

• City
• Country
• Language

POSTS

• Posts

Metrics in groups:

• Page Overview
• Audience Insights
• Posts

Integrating Instagram Organic in My Reports allows brands to track audience growth, engagement, and content performance in one place. It provides insights into reach, interactions, and post effectiveness, helping refine social media strategy and enhance brand visibility.

Single metrics:

INSIGHTS

• Email Clicks
• Follows
• Get Directions Clicks
• Impressions
• Phone Call Clicks
• Profile Visits
• Text Message Clicks
• Website Clicks

INTERACTION

• Comments
• Interactions
• Likes
• People Engaged
• Profile Link Clicks
• Reach
• Shares

Metrics in Table:

INTERACTION

• Contact Button Type
• Content Type
• Follow Type

MEDIA

• Message

DEMOGRAPHIC

• Age
• City
• Country
• Gender

Integrating LinkedIn Ads in My Reports allows you to track campaign performance, ad engagement, and audience demographics in one place. This integration provides deep insights into audience details like location, job function, and industry, helping you refine your targeting. With access to up to five years of historical data, you can analyze long-term trends in impressions, clicks, conversions, and ROI to optimize your ad strategies and maximize campaign effectiveness.

Single metrics:

• 50% Views
• Action Clicks
• Ad Unit Clicks
• Click Conversions
• Clicks
• Clicks to LinkedIn Pages
• Comments
• Conversion Value
• Conversions
• CPC
• CPL
• CPM
• CTR
• Engagements
• Follows
• Impressions
• Lead From Opens
• Leads
• Likes
• Opens
• Reach
• Reactions
• Sends
• Shares
• Spent
• Video Completions
• Video Views
• View Conversions

Metrics in Table:

• Ad
• Ad Account
• Ad Account Name
• Ad Group
• Ad ID
• Ad Network
• Campaign
• Campaign ID
• Company
• Company ID
• Country
• Date

Integrating LinkedIn Company Pages in My Reports allows you to monitor audience growth, post engagement, and content performance in one place. This integration provides deep insights into follower changes and unique visitors, helping you better understand your audience. With access to up to five years of historical data, you can analyze long-term trends in reach, interactions, and follower demographics to refine your LinkedIn strategy and strengthen your brand presence.

Single metrics:

FOLLOWERS ANALYTICS LIFETIME

• Total Followers

FOLLOWERS ANALYTICS TIMELINE

• New Followers
• Organic Followers Gain
• Paid Followers Gain

VISITORS ANALYTICS

• Page Views
• Unique Visitors

CONTENT ANALYTICS ORGANIC

• Organic Clicks
• Organic Comments
• Organic CTR
• Organic Engagement Rate
• Organic Impressions
• Organic Reactions
• Organic Reposts
• Organic Unique Impressions

CONTENT ANALYTICS SPONSORED

• Paid Clicks
• Paid Comments
• Paid CTR
• Paid Engagement Rate
• Paid Impressions
• Paid Reactions
• Paid Reposts
• Paid Unique Impressions

Metrics in Table:

FOLLOWERS ANALYTICS LIFETIME

• Company Size
• Industry
• Job Function
• Location
• Seniority

FOLLOWERS ANALYTICS TIMELINE

• Date

VISITORS ANALYTICS

• Date
• Device Type
• Page Type

CONTENT ANALYTICS ORGANIC

• Date
• Posts

CONTENT ANALYTICS SPONSORED

• Date
• Posts

Integrating Meta Ads in My Reports allows brands to track ad performance, audience engagement, and conversion metrics across both Facebook and Instagram. It provides insights into impressions, clicks, spend, and ROI, helping optimize ad strategies and improve campaign effectiveness across both platforms.

Single metrics:

• Amount Spent
• Clicks
• Conversion Value
• Conversions
• Cost per 1,000 People Reached
• CPC
• CPM
• CTR
• Frequency
• Impressions
• Leads
• Link Clicks
• Link CTR
• Meta Leads
• Page Engagements
• Page Likes
• Post Engagements
• Post Reactions
• Purchases ROAS
• Reach
• Website Leads

Metrics in Table:

• Ad
• Ad Campaign
• Ad Set
• Age
• Country
• Device
• Gender
• Placement
• Publisher Platform

Integrating TikTok Ads in My Reports allows brands to track campaign performance, audience engagement, and conversion metrics. It provides insights into impressions, clicks, spend, and ROI, helping optimize ad strategies and improve marketing effectiveness on TikTok.

Single metrics:

TIKTOK ADS

• Clicks
• Conversion Rate
• Conversions
• Cost
• Cost Per Result
• CPA
• CPC
• CPM
• CTR
• Full views
• Impressions
• Paid Comments
• Paid Followers
• Paid Likes
• Paid Shares
• Result
• Result Rate
• Video Views

TIKTOK ADS BY AGE AND GENDER

• 50% Views
• Clicks
• Conversion Rate
• Conversions
• Cost
• Cost Per Result
• CPA
• CPC
• CPM
• CTR
• Full views
• Impressions
• Paid Comments
• Paid Followers
• Paid Likes
• Paid Shares
• Result
• Result Rate
• Video Views

Metrics in Table:

TIKTOK ADS

• Ad
• Ad Campaign
• Ad Campaign ID
• Ad Group
• Ad Group ID
• Ad ID
• Country
• Date

TIKTOK ADS BY AGE AND GENDER

• Ad
• Ad Campaign
• Ad Campaign ID
• Ad Group
• Ad Group ID
• Ad ID
• Age
• Date
• Gender   

Integrating TikTok Organic in My Reports allows you to track audience growth, content performance, and engagement metrics in one place. It provides insights into follower trends, video views, and audience demographics (including age, gender, and location), helping you refine your organic TikTok strategy and measure its impact.

Note: Due to API limitations, this integration can only pull data from the last 60 days.

Single metrics:

• Comments
• Leads
• Likes
• Lost Followers
• Net Followers
• New Followers
• People Engaged
• Profile Views
• Reach
• Shares
• Video Views
• Total Followers
• Total Likes
• Video Count

Metrics in Table:

• Date
• Age
• City
• Country
• Gender
• Item ID
• Video

Integrating YouTube in My Reports allows you to monitor channel growth, analyze viewing trends, and track video performance in one place. It provides insights into audience demographics, content engagement, and subscriber changes, helping you optimize your video strategy and expand your reach.

Single metrics:

• Average Video Duration
• Comments
• Dislikes
• Estimated Minutes Watched
• Likes
• Shares
• Subscribers Gained
• Subscribers Lost
• Views

Metrics in Table:

• Age
• Content Type
• Country
• Date
• Device Type
• Gender
• Video

Integrating Mailchimp in My Reports allows brands to track email campaign performance, audience growth, and engagement metrics. It provides insights into open rates, click-through rates, subscriber activity, and conversions, helping optimize email marketing strategies and improve outreach effectiveness.

Note: Access to the Mailchimp integration is available with Pro reports.

Single metrics:

EMAILS

• Abuse Reports
• Campaign Type
• Clicks
• Email Campaign
• Emails Sent
• Forwards Count
• Forwards Opens
• Hard Bounces
• Open Rate
• Opens Total
• Total Orders
• Total Revenue
• Total Spent
• Unique Click Rate
• Unique Clicks
• Unique Opens
• Unique Subscriber Clicks
• Unsubscribed

INDUSTRY

• Industry Abuse Rate
• Industry Bounce Rate
• Industry Click Rate
• Industry Open Rate
• Industry Type
• Industry Unopen Rate
• Industry Unsubscribes

LISTS

• List Name
• Total Contacts

Metrics in Table:

EMAILS

• Campaign Type
• Email Campaign

LISTS

• List Name

INDUSTRY

• Industry Type

Integrating Klaviyo in My Reports allows brands to track email and SMS campaign performance, audience growth, and customer engagement. It provides insights into open rates, click-through rates, revenue attribution, and subscriber behavior, helping optimize marketing automation and improve retention strategies.

Single metrics:

• Bounced Emails
• Campaigns
• Clicks
• Opens
• Received Emails
• Unsubscribed

Metrics in Table:

• Campaign ID
• Campaign Name
• Campaign Status
• Campaign Type
• Date

Integrating Constant Contact in My Reports allows brands to track email campaign performance, list health, and content engagement in one place. It provides insights into key metrics like open rates, click-through rates, and unsubscribes, helping you compare performance across different campaigns and identify your most compelling content.

Single metrics:

• All Opens
• Bounce Rate
• Bounces
• Click Rate
• Clicks
• Did Not Open
• Emails Sent
• Forwards
• Open Rate
• Opens
• Unsubscribed
• Unsubscribed Rate
• Lists Count

Metrics in Table:

• Campaign Type
• Email Campaign
• List

Integrating HubSpot CRM in My Reports allows you to monitor sales performance and customer relationship data in a single dashboard. This integration provides deep insights into your sales pipeline, including lead progression, deal stages, and revenue forecasting. With access to up to five years of historical data, you can analyze long-term trends to track team performance, identify opportunities, and gain a clearer understanding of your sales operations.

Single metrics:

• Calls
• Companies
• Company Contacts
• Company Deals
• Company Total Revenue
• Contacts
• Closed Amount
• Closed Lost Amount
• Closed Won Amount
• Deal Amount
• Deals
• Forecast Amount
• Lost Deals
• MRR
• Total Contract Value
• Won Deals
• Leads
• Meetings
• Tasks

Metrics in Table:

CALLS

• Call Direction
• Call Source
• Call Status
• Call Title

COMPANIES

• Company Country / Region
• Company Industry
• Company Lead Status
• Company Lifecycle Stage
• Company Name
• Company Type

DEALS

• Closed Lost Reason
• Closed Won Reason
• Deal Name
• Deal Priority
• Deal Stage
• Deal Type

LEADS

• Lead ID
• Lead Label
• Lead Type

MEETINGS

• Meeting Location Type
• Meeting Name
• Meeting Outcome

TASKS

• Priority
• Queue
• Task Status
• Task Title
• Task Type

Integrating HubSpot Marketing in My Reports allows you to track email campaigns, form performance, and website traffic analytics in a single dashboard. This integration provides insights into lead sources, visitor behavior, and page performance, helping you understand the entire customer journey. With access to up to 1.5 years of historical data, you can analyze long-term trends to optimize your marketing funnel and demonstrate ROI.

Single metrics:

EMAIL STATS

• Bounces
• Clicks
• Emails Opened
• Emails Sent
• Emails Delivered
• Emails Not Sent
• Emails Suppressed
• Click Rate
• CTR
• Hard Bounces
• Replies
• Soft Bounces
• Spam Reports
• Bounce Rate
• Unsubscribes

FORM STATS

• Form Submissions
• Form Views
• Submissions / View

TRAFFIC STATS

• Sessions
• Visitors
• Leads
• Contacts
• Subscribers
• MQLs
• SQLs
• Opportunities

Metrics in Tables:

EMAIL STATS

• Email Campaign
• Email Name
• Email Type
• Device

FORM STATS

• Date
• Form Name
• Placement

TRAFFIC STATS

• Source
• Location
• Email Campaign
• Blog Post
• Landing Page