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October 13, 2026London, UK

    Last updated: April 13, 2026

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    morrisons.com Web Traffic Statistics

    Get a snapshot of morrisons.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    morrisons.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In March morrisons.com received 11.17M visits with the average session duration 07:19. Compared to February traffic to morrisons.com has increased by 29.85%.
    Total Visits last 3 months
    Mar11.17M
    Feb8.6M
    Jan8.82M
    Get marketing insights →10x daily insights. Free!

    morrisons.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Morrisons.com's core audience is located in United Kingdom followed by United States, and Turkey.
    Country
    All devices
    Desktop
    Mobile
    United Kingdom91.59%10.23M24.1%75.9%
    United States2.36%263.46K35.35%64.65%
    Turkey1.13%126.26K0.82%99.18%
    Australia0.91%101.88K22.84%77.16%
    Spain0.9%100K5.99%94.01%
    See all countries →10x daily insights. Free!

    morrisons.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On morrisons.com, visitors mainly come from Direct (46.66% of traffic), followed by google.com (34.63%). In most cases, after visiting morrisons.com, users go to arcot.com and rsa3dsauth.co.uk.

    morrisons.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Morrisons.com's audience also visits trolley.co.uk, followed by sainsburys.co.uk, and tesco.com.
    #1
    Visits:

    1.08M

    #2
    Visits:

    20.9M

    #3
    Visits:

    28.24M

    morrisons.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Morrisons.com’s traffic has dropped by -0.64% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -56.99% down to current paid search traffic.

    morrisons.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.