Top Publishing Websites in the United Kingdom

Name: Top websites in United Kingdom (Publishing)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Publishing Websites in the United Kingdom, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

google.com

3.29B

37.4%1.23B

62.6%2.06B

↑16.59%

↑11.32%

Direct

netflix.com

83.93M

85.47%71.73M

14.53%12.19M

↑38.98%

↓18.44%

Direct

dailymail.co.uk

59.27M

47.77%28.31M

52.23%30.96M

↑23.3%

↓36.54%

Direct

apple.com

58.01M

28.3%16.42M

71.7%41.59M

↑22.91%

↑55.42%

Direct

theguardian.com

53.77M

48.18%25.91M

51.82%27.86M

↑26.47%

↓38.62%

Direct

sky.com

44.68M

36.85%16.46M

63.15%28.21M

↑35.61%

↓21.9%

Direct

nytimes.com

29.37M

31.03%9.11M

68.97%20.26M

↑12.64%

↓19.39%

Direct

disneyplus.com

28.75M

62.69%18.02M

37.31%10.73M

↑47.07%

↑10.84%

Direct

bbcgoodfood.com

24.35M

9.09%2.21M

90.91%22.14M

↑2.47%

↑25.02%

Direct

itv.com

22.68M

49.94%11.33M

50.06%11.35M

↑4.26%

↓22.19%

Direct

thesun.co.uk

22.14M

29.27%6.48M

70.73%15.66M

↑20.05%

↓35.05%

Direct

quora.com

16.9M

30.28%5.12M

69.72%11.78M

↑2.54%

↓47.35%

Direct

mirror.co.uk

16.75M

29.69%4.97M

70.31%11.78M

↑15.78%

↓44.1%

Direct

independent.co.uk

15.6M

33.57%5.24M

66.43%10.37M

↑26.29%

↓42.16%

Direct

express.co.uk

14.58M

35.24%5.14M

64.76%9.44M

↑6.29%

↓46.41%

Direct

nih.gov

9.43M

62.76%5.92M

37.24%3.51M

↑21.11%

↓24.97%

Search

aljazeera.com

7.86M

46.55%3.66M

53.45%4.2M

↑241.16%

↓34.45%

Direct

cnn.com

7.75M

49.24%3.82M

50.76%3.93M

↑42.35%

↓24.79%

Direct

metro.co.uk

7.51M

26.94%2.02M

73.06%5.49M

↑25.41%

↓52.77%

Direct

xbox.com

6.9M

35.3%2.44M

64.7%4.47M

↑11.39%

↓18.12%

Direct

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Key Insights on Top Publishing Websites in the United Kingdom on March 2026

As of March 2026, google.com leads Publishing in the United Kingdom with 3.29B monthly visits. Its audience skews mobile-first (37.4% desktop / 37.4% mobile), and traffic is up month over month 16.59% and up year over year 11.32%. netflix.com holds second with 83.93M visits and a desktop-leaning mix (85.47% desktop / 14.53% mobile), while dailymail.co.uk ranks third with 59.27M visits.

Across the leaders, phys.org is the most mobile-first (96.88% of visits), whereas elsevier.com is the most desktop-reliant (94.31%). Momentum favors aljazeera.com in the latest month (241.16%), while dailystar.co.uk shows the steepest pullback.

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 92 of the top 100 sites are direct-led, 6 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Publishing Websites in the United Kingdom