Top Museums Websites in the World

Name: Top websites World (Museums)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in the World, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nianticlabs.com

26.2M

4.17%1.09M

95.83%25.11M

↑49.67%

↑52.69%

Direct

warthunder.com

10.41M

61.84%6.44M

38.16%3.97M

↑39.96%

↓11.11%

Direct

history.com

10.24M

57.29%5.87M

42.71%4.37M

↑29.57%

↓37.17%

Search

smithsonianmag.com

10.1M

19.3%1.95M

80.7%8.15M

↑37.09%

↓9.48%

Direct

archives.gov

8.23M

56.32%4.63M

43.68%3.59M

↑52.56%

↓28.15%

Direct

si.edu

8.08M

55.54%4.49M

44.46%3.59M

↑27.61%

↑3%

Search

whitehouse.gov

7.65M

42.8%3.27M

57.2%4.37M

↑0.95%

↑7.54%

Direct

loc.gov

7.14M

67.02%4.79M

32.98%2.35M

↑39.99%

↓26.83%

Direct

invaluable.com

4.27M

33.99%1.45M

66.01%2.82M

↑53.45%

↓6.74%

Direct

metmuseum.org

4.1M

60.6%2.48M

39.4%1.62M

↑19.39%

↑2.72%

Search

digitickets.co.uk

3.68M

8.39%308.5K

91.61%3.37M

↑15.68%

↑95.12%

Direct

ushmm.org

3.58M

53.22%1.91M

46.78%1.68M

↑30.56%

↓3.95%

Search

geni.com

3.2M

47.71%1.53M

52.29%1.68M

↑14.15%

↓10.46%

Direct

fineartamerica.com

3.18M

48.66%1.55M

51.34%1.63M

↑15.34%

↓8.18%

Direct

moma.org

3.14M

57.48%1.8M

42.52%1.33M

↑20.32%

↑12.75%

Search

artsy.net

3.1M

48.32%1.5M

51.68%1.6M

↑30.97%

↑3.03%

Search

worldhistory.org

3.07M

57.14%1.76M

42.86%1.32M

↑52.11%

↓31.67%

Search

nhm.ac.uk

3.01M

33.55%1.01M

66.45%2M

↑29.95%

↑32.53%

Direct

thecollector.com

2.96M

24.16%714.89K

75.84%2.24M

↑63.62%

↓14.21%

Direct

louvre.fr

2.71M

37.81%1.03M

62.19%1.69M

↑48.56%

↑12.63%

Direct

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Key Insights on Top Museums Websites in the World on March 2026

As of March 2026, nianticlabs.com leads Museums in the World with 26.2M monthly visits. Its audience skews mobile-first (4.17% desktop / 4.17% mobile), and traffic is up month over month 49.67% and up year over year 52.69%. warthunder.com holds second with 10.41M visits and a desktop-leaning mix (61.84% desktop / 38.16% mobile), while history.com ranks third with 10.24M visits.

Across the leaders, fse.tw is the most mobile-first (97.6% of visits), whereas smarthistory.org is the most desktop-reliant (74.85%). Momentum favors sfmoma.org in the latest month (361.45%), while e-tix.jp shows the steepest pullback.

Acquisition patterns also differ: nianticlabs.com is driven primarily by search, nianticlabs.com by direct, and nianticlabs.com by referral; overall, 66 of the top 100 sites are direct-led, 32 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in the World