Top Insurance Websites in Serbia

Name: Top websites in Serbia (Insurance)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Serbia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

bancaintesa.rs

451.52K

27.92%126.06K

72.08%325.46K

↑8.03%

↓9.01%

Direct

otpbanka.rs

241.51K

29.7%71.72K

70.3%169.79K

↓49.85%

↓4.38%

Direct

registracija-vozila.rs

203.02K

13.38%27.16K

86.62%175.86K

↑52.4%

↑2.4%

Search

super-registracija-vozila.rs

167.5K

10.16%17.03K

89.84%150.48K

↑93.89%

↓0.8%

Search

rfzo.rs

148.78K

48.23%71.75K

51.77%77.03K

↑4.47%

↑46.98%

Search

grawe.rs

135.33K

2.61%3.53K

97.39%131.8K

↓7.44%

↑266.42%

Direct

flatfox.ch

77.22K

-

100%77.22K

↑242.31%

↑53.17%

Social

wiener.co.rs

63.07K

38.88%24.53K

61.12%38.55K

↓3%

↑34.52%

Direct

ddor.rs

60.67K

15.85%9.62K

84.15%51.05K

↑172.38%

↓3.88%

Direct

sava-osiguranje.rs

50.59K

11.03%5.58K

88.97%45.01K

↑63.77%

↓36.69%

Direct

generali.rs

44.38K

59.21%26.28K

40.79%18.1K

↓53.12%

↓1.23%

Direct

uniqa.rs

41.33K

25.23%10.43K

74.77%30.9K

↑37.53%

↑20.68%

Direct

atlas-servis.com

39.21K

24.81%9.73K

75.19%29.48K

↓4.95%

↓8.37%

Direct

milenijum-osiguranje.rs

26.87K

5.94%1.6K

94.06%25.28K

↑2,693.24%

↑121.97%

Direct

autoregistracija.com

25.24K

0.74%187

99.26%25.06K

↑14,242.61%

↑335.55%

Search

osiguranik.com

24.97K

42.38%10.58K

57.62%14.39K

↓44.13%

↓30.56%

Direct

amknovibeograd.com

19.09K

6.63%1.27K

93.37%17.82K

↑8,421.88%

↓46.46%

Direct

europ-assistance.hu

18.89K

0.38%72

99.62%18.82K

↑140.37%

↑111.96%

Direct

dunav.com

16.88K

77.97%13.16K

22.03%3.72K

↑2.6%

↓0.59%

Search

intesasanpaolo.com

12.98K

10.13%1.32K

89.87%11.66K

↓29.01%

↑5.79%

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Key Insights on Top Insurance Websites in Serbia on March 2026

As of March 2026, bancaintesa.rs leads Insurance in Serbia with 451.52K monthly visits. Its audience skews mobile-first (27.92% desktop / 27.92% mobile), and traffic is up month over month 8.03% and down year over year -9.01%. otpbanka.rs holds second with 241.51K visits and a mobile-leaning mix (29.7% desktop / 70.3% mobile), while registracija-vozila.rs ranks third with 203.02K visits.

Across the leaders, flatfox.ch is the most mobile-first (100% of visits), whereas dunavpenzije.com is the most desktop-reliant (100%). Momentum favors laqo.hr in the latest month (21,946.81%), while maestral.co.rs shows the steepest pullback.

Acquisition patterns also differ: bancaintesa.rs is driven primarily by search, bancaintesa.rs by direct, and bancaintesa.rs by referral; overall, 68 of the top 100 sites are direct-led, 22 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Serbia