Top Mass Media Websites in Portugal

Name: Top websites in Portugal (Mass Media)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Mass Media Websites in Portugal, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

google.com

412.6M

39.16%161.59M

60.84%251.01M

↑31.27%

↑3.87%

Direct

youtube.com

147.61M

56.33%83.15M

43.67%64.46M

↑43.3%

↓5.19%

Direct

facebook.com

46.27M

70.12%32.44M

29.88%13.83M

↑34.53%

↓4.4%

Direct

instagram.com

37.55M

63.22%23.74M

36.78%13.81M

↑42.67%

↑1.5%

Direct

iol.pt

22.12M

25.91%5.73M

74.09%16.39M

↑53.68%

↓2.77%

Direct

reddit.com

20.21M

45.7%9.23M

54.3%10.97M

↑40.3%

↑18.1%

Search

abola.pt

20.04M

22.98%4.61M

77.02%15.44M

↑36.99%

↑16.14%

Direct

whatsapp.com

19.75M

91.75%18.12M

8.25%1.63M

↑33.23%

↑2.01%

Direct

record.pt

16.16M

28.45%4.6M

71.55%11.56M

↑21.34%

↓10.18%

Direct

wikipedia.org

13.85M

32.15%4.45M

67.85%9.39M

↑14.82%

↓16.26%

Search

twitch.tv

13.43M

96.71%12.98M

3.29%441.69K

↑65.21%

↓17.56%

Direct

cmjornal.pt

10.82M

18.7%2.02M

81.3%8.8M

↑23.92%

↑9.31%

Direct

amazon.es

9.85M

61.58%6.07M

38.42%3.79M

↑31.42%

↑5.59%

Direct

linkedin.com

9.79M

74.59%7.3M

25.41%2.49M

↑27.5%

↓1.55%

Direct

zerozero.pt

9.44M

25.91%2.44M

74.09%6.99M

↑39.94%

↑10.71%

Direct

msn.com

9.28M

94.06%8.73M

5.94%551.91K

↑59.14%

↓8.33%

Direct

globo.com

8.69M

31.1%2.7M

68.9%5.99M

↑31.45%

↓16.62%

Direct

microsoft.com

8.5M

69.6%5.92M

30.4%2.58M

↑27.5%

↓2.32%

Direct

flashscore.pt

8.27M

46.43%3.84M

53.57%4.43M

↑34.53%

↓7.88%

Direct

nit.pt

8.15M

4.85%395.73K

95.15%7.76M

↑263.33%

↓24.42%

Direct

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Key Insights on Top Mass Media Websites in Portugal on March 2026

As of March 2026, google.com leads Mass Media in Portugal with 412.6M monthly visits. Its audience skews mobile-first (39.16% desktop / 39.16% mobile), and traffic is up month over month 31.27% and up year over year 3.87%. youtube.com holds second with 147.61M visits and a desktop-leaning mix (56.33% desktop / 43.67% mobile), while facebook.com ranks third with 46.27M visits.

Across the leaders, f1mania.net is the most mobile-first (99.47% of visits), whereas faceit.com is the most desktop-reliant (99.56%). Momentum favors sky.com in the latest month (817.86%), while uefa.com shows the steepest pullback.

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 91 of the top 100 sites are direct-led, 9 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Mass Media Websites in Portugal