Top Sporting Goods Websites in Portugal

Name: Top websites in Portugal (Sporting Goods)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sporting Goods Websites in Portugal, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

decathlon.pt

1.72M

41.67%715.71K

58.33%1M

↑28.4%

↑9.32%

Direct

sprintersports.com

1.08M

21.19%228.32K

78.81%849.32K

↑146.87%

↓10.95%

Direct

tradeinn.com

623.72K

43.92%273.92K

56.08%349.8K

↑53.9%

↑5.98%

Direct

nike.com

510.96K

33.73%172.35K

66.27%338.62K

↑40.78%

↑1.54%

Direct

deporvillage.pt

486.78K

33%160.66K

67%326.12K

↑72.21%

↑8.64%

Direct

motocard.com

451.06K

22.88%103.22K

77.12%347.84K

↑110.32%

↑22.78%

Direct

brujulabike.com

380.85K

0.5%1.9K

99.5%378.95K

↑100.06%

↑563.41%

Direct

newbalance.pt

265.11K

24.81%65.77K

75.19%199.34K

↑91.44%

↑7.49%

Direct

cyclingnews.com

219.34K

5.75%12.61K

94.25%206.73K

↑45.44%

↓18.3%

Direct

decathlon.net

180.28K

24.82%44.74K

75.18%135.53K

↑70.39%

↑72.28%

Referral

futbolemotion.com

123.2K

35.92%44.25K

64.08%78.95K

↑28.81%

↓32.88%

Direct

puma.com

102.57K

34.62%35.51K

65.38%67.06K

↑53.98%

↓29.4%

Direct

asics.com

95.06K

40.29%38.29K

59.71%56.76K

↑81.12%

↑4.11%

Direct

merrell.pt

94.88K

11.64%11.04K

88.36%83.84K

↑47.58%

↑22.7%

Direct

decathlon.com

93.83K

40.3%37.81K

59.7%56.02K

↓6.63%

↑140.79%

Direct

sportsdirect.com

74.24K

15.03%11.16K

84.97%63.08K

↑41.96%

↓47.46%

Direct

footballkitarchive.com

73.44K

29.69%21.8K

70.31%51.64K

↑207.14%

↓10.72%

Direct

trainingpeaks.com

68.84K

100%68.84K

-

↑68.9%

↑6.75%

Direct

alpinestars.com

66.62K

24.2%16.12K

75.8%50.5K

↑373.79%

↑205.32%

Direct

cyclingweekly.com

65.24K

7.24%4.72K

92.76%60.52K

↑26.68%

↓15.76%

Direct

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Key Insights on Top Sporting Goods Websites in Portugal on March 2026

As of March 2026, decathlon.pt leads Sporting Goods in Portugal with 1.72M monthly visits. Its audience skews mobile-first (41.67% desktop / 41.67% mobile), and traffic is up month over month 28.4% and up year over year 9.32%. sprintersports.com holds second with 1.08M visits and a mobile-leaning mix (21.19% desktop / 78.81% mobile), while tradeinn.com ranks third with 623.72K visits.

Across the leaders, armas.es is the most mobile-first (100% of visits), whereas trainingpeaks.com is the most desktop-reliant (100%). Momentum favors happybicycle.pt in the latest month (35,836.27%), while fitnessdigital.pt shows the steepest pullback.

Acquisition patterns also differ: decathlon.pt is driven primarily by search, decathlon.pt by direct, and decathlon.pt by referral; overall, 72 of the top 100 sites are direct-led, 18 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sporting Goods Websites in Portugal