Top Beauty & Cosmetics Websites in Australia

Name: Top websites in Australia (Beauty & Cosmetics)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Australia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

priceline.com.au

5.5M

17.35%954.52K

82.65%4.55M

↑28.75%

↑78.07%

Direct

fragrantica.com

2.26M

21.33%481.69K

78.67%1.78M

↑37.26%

↑66.58%

Direct

adorebeauty.com.au

2.13M

22.55%481.44K

77.45%1.65M

↑60.94%

↑78.44%

Direct

sephora.com.au

1.96M

31.4%614.04K

68.6%1.34M

↑45.14%

↑59.18%

Direct

lilabeauty.com.au

1.54M

19.29%296.82K

80.71%1.24M

↑69.08%

↑88.92%

Direct

longhaircommunity.com

1.06M

-

100%1.06M

↑19,172.66%

↑3,217.17%

Direct

ozhairandbeauty.com

1.02M

17.77%181.02K

82.23%837.64K

↑73.24%

↑96.65%

Direct

wcosmetics.com.au

905.52K

30.28%274.21K

69.72%631.31K

↑16.88%

↑59.27%

Search

yesstyle.com

716.22K

31.92%228.6K

68.08%487.62K

↑10.98%

↑32.04%

Direct

australianskinclinics.com.au

702.25K

8.06%56.6K

91.94%645.65K

↑187.35%

↑190.45%

Direct

hairhouse.com.au

585.54K

21.5%125.9K

78.5%459.64K

↑50.07%

↑61.46%

Search

laserclinics.com.au

559.04K

24.42%136.54K

75.58%422.5K

↓11.1%

↑69.42%

Direct

stylevana.com

500.92K

31.32%156.89K

68.68%344.03K

↑18.46%

↑3.8%

Direct

maccosmetics.com.au

413.81K

13.06%54.05K

86.94%359.76K

↑29.87%

↑81.18%

Direct

yslbeauty.com.au

408.78K

11.79%48.2K

88.21%360.58K

↑81.23%

↑136%

Direct

cultbeauty.com

407.23K

10.71%43.61K

89.29%363.62K

↓4.24%

↑258.3%

Direct

libertineparfumerie.com.au

403.12K

10.18%41.04K

89.82%362.08K

↑138.98%

↑210.37%

Direct

sephora.com

360.71K

34.81%125.55K

65.19%235.16K

↑56.93%

↑34.69%

Direct

mcobeauty.com

358.21K

11.15%39.96K

88.85%318.25K

↑73.55%

↑67.48%

Direct

nudieglow.com

275.51K

17.49%48.18K

82.51%227.34K

↑18.3%

↑55.42%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Australia on March 2026

As of March 2026, priceline.com.au leads Beauty & Cosmetics in Australia with 5.5M monthly visits. Its audience skews mobile-first (17.35% desktop / 17.35% mobile), and traffic is up month over month 28.75% and up year over year 78.07%. fragrantica.com holds second with 2.26M visits and a mobile-leaning mix (21.33% desktop / 78.67% mobile), while adorebeauty.com.au ranks third with 2.13M visits.

Across the leaders, longhaircommunity.com is the most mobile-first (100% of visits), whereas awo.com.au is the most desktop-reliant (49.67%). Momentum favors carolinehirons.com in the latest month (87,318.75%), while ellabache.com.au shows the steepest pullback.

Acquisition patterns also differ: priceline.com.au is driven primarily by search, priceline.com.au by direct, and priceline.com.au by referral; overall, 78 of the top 100 sites are direct-led, 16 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Australia