Top Beauty & Cosmetics Websites in India

Name: Top websites in India (Beauty & Cosmetics)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in India, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nykaa.com

9.79M

12.63%1.24M

87.37%8.56M

↑4.79%

↑17.1%

Direct

gharsoaps.shop

4.82M

1.54%74.18K

98.46%4.74M

↑58.72%

↑877.81%

Direct

discoverpilgrim.com

4.47M

2.58%115.19K

97.42%4.35M

↑23.56%

↑111.26%

Direct

thedermaco.com

3.04M

4.61%139.9K

95.39%2.9M

↑43%

↑4.08%

Direct

bombayshavingcompany.com

2.83M

4.29%121.54K

95.71%2.71M

↑14.42%

↑88.14%

Direct

purplle.com

2.8M

4.84%135.75K

95.16%2.67M

↑8.92%

↓16.43%

Direct

mamaearth.in

2.78M

3.5%97.42K

96.5%2.68M

↑69.85%

↓34.07%

Direct

themancompany.com

2.6M

1.86%48.47K

98.14%2.55M

↑41.57%

↑240.26%

Direct

beminimalist.co

2.47M

8.55%211.41K

91.45%2.26M

↑45.45%

↑33.73%

Direct

mcaffeine.com

2.08M

2.83%58.98K

97.17%2.02M

↑40.48%

↑97.91%

Direct

nykaaman.com

1.98M

11.04%218.36K

88.96%1.76M

↑10.14%

↑59.45%

Direct

bellavitaorganic.com

1.95M

3.45%67.47K

96.55%1.89M

↑42.99%

↑76.76%

Direct

dotandkey.com

1.94M

6.85%133.09K

93.15%1.81M

↑86.6%

↑25.29%

Direct

reneecosmetics.in

1.57M

1.58%24.83K

98.42%1.55M

↑68.22%

↑42.28%

Direct

arata.in

1.31M

2.57%33.79K

97.43%1.28M

↑44.18%

↑132.48%

Direct

beardo.in

1.16M

4.63%53.48K

95.37%1.1M

↑22.37%

↑9.47%

Direct

fragrantica.com

1.03M

24.38%250.49K

75.62%777K

↓1.09%

↑99.13%

Direct

smytten.com

977.06K

10.23%99.92K

89.77%877.14K

↑27.09%

↓35.37%

Direct

bebeautiful.in

942.35K

1.87%17.6K

98.13%924.75K

↓0.75%

↑291.92%

Direct

thedeconstruct.in

867K

9.16%79.42K

90.84%787.58K

↑1.64%

↑42.29%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in India on March 2026

As of March 2026, nykaa.com leads Beauty & Cosmetics in India with 9.79M monthly visits. Its audience skews mobile-first (12.63% desktop / 12.63% mobile), and traffic is up month over month 4.79% and up year over year 17.1%. gharsoaps.shop holds second with 4.82M visits and a mobile-leaning mix (1.54% desktop / 98.46% mobile), while discoverpilgrim.com ranks third with 4.47M visits.

Across the leaders, gharsoaps.shop is the most mobile-first (98.46% of visits), whereas sephora.com is the most desktop-reliant (59.67%). Momentum favors perennecosmetics.com in the latest month (411.26%), while loreal.com shows the steepest pullback.

Acquisition patterns also differ: nykaa.com is driven primarily by search, nykaa.com by direct, and nykaa.com by referral; overall, 97 of the top 100 sites are direct-led, 3 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in India