Top Beauty & Cosmetics Websites in Malaysia

Name: Top websites in Malaysia (Beauty & Cosmetics)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Malaysia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

409.85K

21.59%88.49K

78.41%321.37K

↑23.35%

↓5.43%

Direct

sephora.my

126.3K

57.11%72.13K

42.89%54.17K

↑2.93%

↑0.6%

Direct

bathandbodyworks.com.my

117.06K

19.57%22.91K

80.43%94.15K

↓24.46%

↑14.49%

Direct

thebodyshop.com.my

112.63K

5.1%5.75K

94.9%106.88K

↑181.07%

↓0.65%

Direct

loccitane.com

104.08K

12.11%12.6K

87.89%91.48K

↑297.72%

↑15.21%

Direct

forteseries.com

70.13K

4.46%3.13K

95.54%67K

↑141.51%

↑1,296.55%

Direct

soaplabmalaysia.com

49.33K

0.17%82

99.83%49.25K

↑18.67%

↑208.63%

Direct

kensapothecary.com.my

39.21K

13.8%5.41K

86.2%33.8K

↑412.91%

↑73.44%

Direct

alpecin.com

38.87K

1.42%552

98.58%38.31K

↑8.79%

↑277.8%

Direct

oliveyoung.com

35.86K

38.86%13.94K

61.14%21.92K

↑27.58%

↓22.57%

Direct

yslbeauty.com.my

35.22K

35.07%12.35K

64.93%22.87K

↓58.55%

↓10.9%

Direct

elcompanies.com

31.25K

4.13%1.29K

95.87%29.96K

↑59.45%

↑361.14%

Direct

fragrancex.com

30.71K

6.35%1.95K

93.65%28.76K

↑134.62%

↑9%

Direct

watsons.com.sg

29.46K

9.79%2.88K

90.21%26.58K

↑341.92%

↓18.81%

Direct

sendurl.me

27.37K

2.55%699

97.45%26.68K

↑1,981.67%

↑77.64%

Referral

shins.my

24.21K

46.69%11.3K

53.31%12.91K

↑88.71%

↓15.19%

Search

skinsort.com

23.99K

18.72%4.49K

81.28%19.5K

↓25.64%

↓34.39%

Direct

incidecoder.com

23.52K

30.87%7.26K

69.13%16.26K

↓58.4%

↓51.25%

Search

sasa.com.my

22.98K

20.83%4.79K

79.17%18.19K

↑87.34%

↓26.64%

Direct

nuskin.com

22.73K

100%22.73K

-

↑20.6%

↓45.76%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Malaysia on March 2026

As of March 2026, fragrantica.com leads Beauty & Cosmetics in Malaysia with 409.85K monthly visits. Its audience skews mobile-first (21.59% desktop / 21.59% mobile), and traffic is up month over month 23.35% and down year over year -5.43%. sephora.my holds second with 126.3K visits and a desktop-leaning mix (57.11% desktop / 42.89% mobile), while bathandbodyworks.com.my ranks third with 117.06K visits.

Across the leaders, skincaretalk.com is the most mobile-first (100% of visits), whereas nuskin.com is the most desktop-reliant (100%). Momentum favors pen-my-blog.com in the latest month (19,501.43%), while threebs.co shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 58 of the top 100 sites are direct-led, 39 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Malaysia