Top Beauty & Cosmetics Websites in Sweden

Name: Top websites in Sweden (Beauty & Cosmetics)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Sweden, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

kicks.se

2.22M

14.24%316.17K

85.76%1.9M

↑6.86%

↑50.19%

Direct

lyko.com

1.73M

19.7%341.19K

80.3%1.39M

↑13.39%

↑21.4%

Direct

notino.se

566.89K

24.5%138.89K

75.5%428K

↑2.79%

↓1.68%

Direct

luxplus.se

370.81K

14.31%53.07K

85.69%317.74K

↑113.58%

↑24.89%

Direct

cocopanda.se

362.5K

16.48%59.75K

83.52%302.75K

↑93.63%

↑51.81%

Direct

fragrantica.com

332.14K

44.62%148.2K

55.38%183.94K

↑10.1%

↑9.86%

Direct

rituals.com

310.42K

12.77%39.65K

87.23%270.77K

↑24.42%

↑24.21%

Direct

jordklok.se

289.75K

8.14%23.6K

91.86%266.15K

↑39.62%

↓3.16%

Direct

sephora.se

285.98K

23.56%67.37K

76.44%218.61K

↑74.39%

↑25.12%

Direct

priorin.se

276.81K

0.42%1.16K

99.58%275.65K

↑118.41%

↑584.88%

Direct

yesstyle.com

269.52K

15.76%42.47K

84.24%227.06K

↑99.6%

↑72.35%

Direct

dermaspace.se

267.3K

1.16%3.1K

98.84%264.2K

↓10.23%

↑103.21%

Direct

gents.se

264.48K

11.54%30.51K

88.46%233.98K

↑297.29%

↓30.69%

Direct

parfym.se

260.21K

21.91%57.01K

78.09%203.19K

↓4.83%

↑3.9%

Direct

caiacosmetics.se

254.21K

12.12%30.82K

87.88%223.39K

↑119.13%

↑70.67%

Direct

tallink.com

248.39K

20.03%49.76K

79.97%198.63K

↓2.67%

↓10.72%

Direct

eleven.se

230.29K

9.13%21.03K

90.87%209.26K

↑204.27%

↑44.09%

Paid

maccosmetics.com

228.97K

1.1%2.51K

98.9%226.46K

↑533.92%

↑1,198.46%

Direct

koreanbeauty.se

164.47K

14.2%23.36K

85.8%141.11K

↑35.47%

↑24.21%

Direct

makeup.se

153.5K

18.46%28.33K

81.54%125.17K

↑96.75%

↓1.95%

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Key Insights on Top Beauty & Cosmetics Websites in Sweden on March 2026

As of March 2026, kicks.se leads Beauty & Cosmetics in Sweden with 2.22M monthly visits. Its audience skews mobile-first (14.24% desktop / 14.24% mobile), and traffic is up month over month 6.86% and up year over year 50.19%. lyko.com holds second with 1.73M visits and a mobile-leaning mix (19.7% desktop / 80.3% mobile), while notino.se ranks third with 566.89K visits.

Across the leaders, makeupbymario.com is the most mobile-first (100% of visits), whereas cultbeauty.com is the most desktop-reliant (100%). Momentum favors salongnovo.se in the latest month (36,612.2%), while hudoteket.se shows the steepest pullback.

Acquisition patterns also differ: kicks.se is driven primarily by search, kicks.se by direct, and kicks.se by referral; overall, 66 of the top 100 sites are direct-led, 26 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Sweden