Top Beauty & Cosmetics Websites in South Africa

Name: Top websites in South Africa (Beauty & Cosmetics)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in South Africa, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nivea.co.za

261.12K

2.41%6.28K

97.59%254.84K

↑76.78%

↓64.04%

Direct

fragrantica.com

195.84K

24.4%47.79K

75.6%148.04K

↓10.17%

↑3.44%

Direct

clarins.co.za

97.54K

2.6%2.53K

97.4%95K

↑50.2%

↑119.58%

Direct

loccitane.com

97.01K

3.52%3.42K

96.48%93.59K

↑31.21%

↑339.91%

Direct

essentiallynatural.co.za

96.14K

13.84%13.31K

86.16%82.83K

↑40.89%

↑53.62%

Direct

isabellagarcia.co.za

93.32K

3.48%3.25K

96.52%90.07K

↓1.62%

↓48.41%

Direct

rioperfumes.co.za

93.16K

26.26%24.47K

73.74%68.7K

↑12.97%

↓11.27%

Search

avon-brochure.com

91.78K

4.44%4.07K

95.56%87.71K

↓14.39%

↓21.21%

Direct

dermalogica.co.za

85.72K

2.55%2.19K

97.45%83.53K

↑520.94%

↑128.85%

Direct

dermarolleronlinestore.co.za

73.03K

2.2%1.61K

97.8%71.42K

↑7.52%

↑467.33%

Direct

esteelauder.co.za

72.04K

1.56%1.12K

98.44%70.92K

↑100.98%

↑132.78%

Direct

cosmeticconnection.co.za

70K

30.04%21.03K

69.96%48.97K

↓48.86%

↓14.26%

Direct

haircity.co.za

68.92K

2.3%1.59K

97.7%67.33K

↑88.01%

↑76.34%

Direct

arcstore.co.za

65.62K

40.1%26.31K

59.9%39.31K

↓34.79%

↑43.24%

Direct

skinrenewal.co.za

64.6K

7.83%5.06K

92.17%59.54K

↑72.27%

↑16.1%

Direct

fragrancex.com

56.23K

10.04%5.65K

89.96%50.58K

↑35.59%

↑127.04%

Direct

dermastore.co.za

55.75K

11.47%6.39K

88.53%49.35K

↑82.88%

↓17.6%

Direct

doterra.com

49.23K

10.08%4.96K

89.92%44.27K

↑236.39%

↑253.9%

Direct

skins.co.za

37.95K

49.88%18.93K

50.12%19.02K

↓22.62%

↑7.02%

Search

ascotcosmetics.co.za

37.12K

76.33%28.34K

23.67%8.79K

↑54.96%

↓24.42%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in South Africa on March 2026

As of March 2026, nivea.co.za leads Beauty & Cosmetics in South Africa with 261.12K monthly visits. Its audience skews mobile-first (2.41% desktop / 2.41% mobile), and traffic is up month over month 76.78% and down year over year -64.04%. fragrantica.com holds second with 195.84K visits and a mobile-leaning mix (24.4% desktop / 75.6% mobile), while clarins.co.za ranks third with 97.54K visits.

Across the leaders, bestmenscolognes.com is the most mobile-first (100% of visits), whereas justine.co.za is the most desktop-reliant (100%). Momentum favors lashpro.co.za in the latest month (12,422.69%), while skoonskin.com shows the steepest pullback.

Acquisition patterns also differ: nivea.co.za is driven primarily by search, nivea.co.za by direct, and nivea.co.za by referral; overall, 68 of the top 100 sites are direct-led, 28 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in South Africa