Top Travel & Tourism Websites in Canada

Name: Top websites in Canada (Travel & Tourism)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Canada, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aircanada.com

11.8M

48.53%5.73M

51.47%6.07M

↑13.15%

↑1.43%

Direct

expedia.ca

10.07M

48.5%4.88M

51.5%5.19M

↑31.79%

↑3.43%

Direct

booking.com

7.69M

53.68%4.13M

46.32%3.56M

↑28.3%

↑0.71%

Direct

airbnb.ca

6.86M

51.42%3.53M

48.58%3.33M

↑32.75%

↓11.28%

Direct

tripadvisor.ca

5.35M

48.76%2.61M

51.24%2.74M

↑26.1%

↓15.95%

Search

westjet.com

4.92M

38.54%1.9M

61.46%3.02M

↑12.26%

↑4.24%

Direct

skyscanner.ca

3.98M

50.03%1.99M

49.97%1.99M

↑45.21%

↑30.6%

Direct

americanexpress.com

3.24M

60.92%1.97M

39.08%1.27M

↑10.08%

↑5.9%

Direct

flighthub.com

2.88M

34.1%983.48K

65.9%1.9M

↑48.37%

↑0.55%

Direct

flightaware.com

2.87M

28.98%832.96K

71.02%2.04M

↑43.54%

↑12.86%

Direct

kayak.com

2.59M

51.02%1.32M

48.98%1.27M

↑38.7%

↓9.5%

Direct

flightradar24.com

2.46M

47.67%1.17M

52.33%1.29M

↑124.07%

↑45.59%

Direct

marriott.com

2.22M

57.48%1.28M

42.52%945.3K

↑7.87%

↓16.07%

Direct

travelandtourworld.com

2.14M

2%42.8K

98%2.1M

↑147.88%

↑509.33%

Direct

meteo.gc.ca

2.12M

55.3%1.17M

44.7%945.74K

↑97.67%

↓8.04%

Direct

sunwing.ca

2.02M

31.84%642.73K

68.16%1.38M

↓30.71%

↓10.21%

Direct

airtransat.com

2.02M

32.18%649.46K

67.82%1.37M

↓4.58%

↑1.26%

Direct

getyourguide.com

1.98M

32.25%638.36K

67.75%1.34M

↑69.18%

↑53.38%

Direct

trip.com

1.93M

49.11%947.65K

50.89%982.12K

↑43.16%

↑36.72%

Direct

hotels.com

1.54M

41.13%634.92K

58.87%908.68K

↑21.81%

↑5%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Travel & Tourism Websites in Canada on March 2026

As of March 2026, aircanada.com leads Travel & Tourism in Canada with 11.8M monthly visits. Its audience skews mobile-first (48.53% desktop / 48.53% mobile), and traffic is up month over month 13.15% and up year over year 1.43%. expedia.ca holds second with 10.07M visits and a mobile-leaning mix (48.5% desktop / 51.5% mobile), while booking.com ranks third with 7.69M visits.

Across the leaders, sunwingtravelgroup.com is the most mobile-first (99.46% of visits), whereas wanderlog.com is the most desktop-reliant (76.3%). Momentum favors gadventures.com in the latest month (178.14%), while voyagesarabais.com shows the steepest pullback.

Acquisition patterns also differ: aircanada.com is driven primarily by search, aircanada.com by direct, and aircanada.com by referral; overall, 89 of the top 100 sites are direct-led, 7 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Canada