Top Travel & Tourism Websites in China

Name: Top websites in China (Travel & Tourism)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in China, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ctrip.com

2.56M

99.99%2.56M

0.01%250

↑28.31%

↓11.04%

Direct

trip.com

2.12M

99.64%2.11M

0.36%7.53K

↑26.01%

↑73.12%

Direct

booking.com

833.21K

99.87%832.13K

0.13%1.08K

↑14.12%

↑29.34%

Direct

12306.cn

589.2K

100%589.2K

-

↓32.63%

↓19.45%

Direct

marriott.com

509.12K

100%509.12K

-

↑76.95%

↑48.54%

Direct

irctc.co.in

363.01K

100%363.01K

-

↑10.09%

↑206.83%

Direct

c-ctrip.com

350K

100%350K

-

↑6.38%

↑92.63%

Referral

flightradar24.com

339.03K

100%339.03K

-

↑214.64%

↑33.32%

Direct

agoda.com

294.44K

99.86%294.01K

0.14%425

↑17.65%

↑33.6%

Direct

tripadvisor.com

290K

100%290K

-

↑15.31%

↑1.7%

Search

klook.com

278.44K

99.85%278.02K

0.15%425

↑57.5%

↑14.38%

Direct

airchina.com.cn

243.26K

100%243.26K

-

↑76.52%

↑27.65%

Direct

time.is

239.76K

99.88%239.46K

0.12%299

↑48.26%

↓17.31%

Search

hilton.com

232.36K

100%232.36K

-

↑29.37%

↑69.39%

Direct

americanexpress.com

228.57K

99.84%228.21K

0.16%357

↑13.4%

↑88.55%

Direct

cathaypacific.com

207.65K

100%207.65K

-

↓15.12%

↑20.39%

Direct

qunar.com

205.21K

100%205.21K

-

↓13.74%

↓24.01%

Direct

ceair.com

204.82K

99.95%204.71K

0.05%112

↑4.37%

↓3.98%

Direct

renfe.com

188.73K

100%188.73K

-

↓35.23%

↑1,128.71%

Direct

getyourguide.com

159.13K

98.38%156.55K

1.62%2.58K

↑166.2%

↑93.88%

Direct

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Key Insights on Top Travel & Tourism Websites in China on March 2026

As of March 2026, ctrip.com leads Travel & Tourism in China with 2.56M monthly visits. Its audience skews desktop-first (99.99% desktop / 99.99% mobile), and traffic is up month over month 28.31% and down year over year -11.04%. trip.com holds second with 2.12M visits and a desktop-leaning mix (99.64% desktop / 0.36% mobile), while booking.com ranks third with 833.21K visits.

Across the leaders, kkday.com is the most mobile-first (1.81% of visits), whereas 12306.cn is the most desktop-reliant (100%). Momentum favors tiket.com in the latest month (1,962.59%), while ouigo.com shows the steepest pullback.

Acquisition patterns also differ: ctrip.com is driven primarily by search, ctrip.com by direct, and ctrip.com by referral; overall, 74 of the top 100 sites are direct-led, 16 are search-led, and 9 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in China