Top Travel & Tourism Websites in Finland

Name: Top websites in Finland (Travel & Tourism)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Finland, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ilmatieteenlaitos.fi

11.77M

21.38%2.52M

78.62%9.25M

↑5.41%

↓3.25%

Direct

vr.fi

2.89M

14.45%416.92K

85.55%2.47M

↑55.2%

↓28.98%

Direct

booking.com

1.61M

53.21%856.84K

46.79%753.49K

↑6.54%

↓0.1%

Direct

finnair.com

1.23M

36.09%442.85K

63.91%784.18K

↑56.04%

↓8.62%

Direct

skyscanner.fi

840.45K

30.31%254.74K

69.69%585.71K

↑60.92%

↑15.5%

Direct

flightradar24.com

703.84K

60.09%422.91K

39.91%280.93K

↑72.74%

↓22.61%

Direct

alppimatkat.fi

566.93K

0.26%1.49K

99.74%565.44K

↑286.69%

↑488.49%

Direct

golfpiste.com

546.5K

14.73%80.5K

85.27%466.01K

↑36.51%

↑40.95%

Direct

onnibus.com

533.16K

17.14%91.38K

82.86%441.78K

↑53.32%

↓1.08%

Direct

sokoshotels.fi

504.8K

11.86%59.87K

88.14%444.93K

↑192.18%

↑36.35%

Direct

lomarengas.fi

461.38K

10.22%47.14K

89.78%414.24K

↑286.3%

↑35.06%

Direct

ladulle.fi

436.15K

10.11%44.11K

89.89%392.04K

↑13.33%

↑77.93%

Direct

airbnb.fi

429.86K

46.4%199.47K

53.6%230.39K

↑22.42%

↓38.18%

Direct

norwegian.com

404.93K

33.39%135.19K

66.61%269.74K

↑33.26%

↑7.51%

Direct

luontoon.fi

377.42K

14.25%53.77K

85.75%323.65K

↑75.82%

↓18.54%

Direct

tui.fi

366.8K

26.88%98.58K

73.12%268.23K

↑9.52%

↓29.55%

Direct

tripadvisor.com

362.96K

51.04%185.24K

48.96%177.72K

↑8.15%

↓14.92%

Search

rome2rio.com

325.55K

10.4%33.87K

89.6%291.68K

↑372.53%

↓0.97%

Direct

timeoutdubai.com

325.03K

0.17%568

99.83%324.46K

↑91,716.95%

↑3,818.52%

Search

um.fi

318.3K

24.33%77.43K

75.67%240.87K

↑19.88%

↑3.06%

Direct

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Key Insights on Top Travel & Tourism Websites in Finland on March 2026

As of March 2026, ilmatieteenlaitos.fi leads Travel & Tourism in Finland with 11.77M monthly visits. Its audience skews mobile-first (21.38% desktop / 21.38% mobile), and traffic is up month over month 5.41% and down year over year -3.25%. vr.fi holds second with 2.89M visits and a mobile-leaning mix (14.45% desktop / 85.55% mobile), while booking.com ranks third with 1.61M visits.

Across the leaders, intersportrent.at is the most mobile-first (100% of visits), whereas skylinewebcams.com is the most desktop-reliant (95.79%). Momentum favors timeoutdubai.com in the latest month (91,716.95%), while scandichotels.com shows the steepest pullback.

Acquisition patterns also differ: ilmatieteenlaitos.fi is driven primarily by search, ilmatieteenlaitos.fi by direct, and ilmatieteenlaitos.fi by referral; overall, 64 of the top 100 sites are direct-led, 32 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Finland