Top Travel & Tourism Websites in Switzerland

Name: Top websites in Switzerland (Travel & Tourism)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Switzerland, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

5.16M

58.39%3.02M

41.61%2.15M

↑27.51%

↓1.64%

Direct

sbb.ch

4.64M

44.59%2.07M

55.41%2.57M

↑48.02%

↓8.72%

Direct

swisspass.ch

1.56M

23.62%368.57K

76.38%1.19M

↑32.4%

↓25.39%

Direct

wetter.com

1.48M

20.28%300.76K

79.72%1.18M

↑44.21%

↓38.66%

Direct

skyscanner.ch

1.4M

60.86%854.59K

39.14%549.48K

↑35.74%

↑8.6%

Direct

flightradar24.com

1.28M

39.11%501.65K

60.89%781.16K

↑203.13%

↑23.83%

Direct

easyjet.com

1.12M

55.33%618.59K

44.67%499.45K

↑28.69%

↓1.95%

Direct

airbnb.ch

959.57K

60.27%578.33K

39.73%381.25K

↑30.46%

↓15.8%

Direct

tripadvisor.ch

958.95K

41.73%400.16K

58.27%558.79K

↑32.66%

↓12.43%

Search

roundshot.com

679.27K

40.72%276.58K

59.28%402.69K

↓22.62%

↑8.32%

Direct

bergfex.ch

549.93K

26.99%148.44K

73.01%401.5K

↓37.33%

↑6.16%

Direct

magicpass.ch

536.78K

23.24%124.74K

76.76%412.04K

↑226.67%

↑62.94%

Direct

miles-and-more.com

536.04K

62.06%332.68K

37.94%203.36K

↑57.35%

↓2.46%

Direct

tripadvisor.com

489.68K

50.92%249.36K

49.08%240.32K

↑34.19%

↓29.07%

Search

komoot.com

482.06K

54.46%262.54K

45.54%219.52K

↑111.36%

↑6.39%

Direct

bahn.de

436.17K

39.99%174.41K

60.01%261.75K

↑45.62%

↓21.49%

Direct

myswitzerland.com

428.46K

36.17%154.99K

63.83%273.47K

↑12.91%

↓16.61%

Search

flughafen-zuerich.ch

426.54K

32.29%137.72K

67.71%288.82K

↑133.38%

↓4.07%

Search

getyourguide.com

390.48K

53.29%208.1K

46.71%182.38K

↑38.96%

↑36.53%

Direct

airbnb.com

373.28K

66.65%248.78K

33.35%124.51K

↑39.38%

↓16.46%

Direct

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Key Insights on Top Travel & Tourism Websites in Switzerland on March 2026

As of March 2026, booking.com leads Travel & Tourism in Switzerland with 5.16M monthly visits. Its audience skews desktop-first (58.39% desktop / 58.39% mobile), and traffic is up month over month 27.51% and down year over year -1.64%. sbb.ch holds second with 4.64M visits and a mobile-leaning mix (44.59% desktop / 55.41% mobile), while swisspass.ch ranks third with 1.56M visits.

Across the leaders, bagliooneto.it is the most mobile-first (100% of visits), whereas kachelmannwetter.com is the most desktop-reliant (100%). Momentum favors visitskane.com in the latest month (94,916.87%), while tui.ch shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 80 of the top 100 sites are direct-led, 19 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Switzerland