Top Travel & Tourism Websites in Hong Kong

Name: Top websites in Hong Kong (Travel & Tourism)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Hong Kong, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

9.96M

44.37%4.42M

55.63%5.54M

↑17.46%

↑30.86%

Direct

klook.com

2.89M

42.36%1.23M

57.64%1.67M

↑29.12%

↑2.49%

Direct

agoda.com

2.05M

50.28%1.03M

49.72%1.02M

↑34.6%

↓9.62%

Direct

cathaypacific.com

1.75M

56.07%981.89K

43.93%769.23K

↑10.19%

↓9.32%

Direct

kkday.com

1.16M

44.29%514.94K

55.71%647.68K

↑10.43%

↓12.04%

Direct

booking.com

976.53K

52.49%512.54K

47.51%463.99K

↑40.62%

↓0.82%

Direct

skyscanner.com.hk

873.51K

58.17%508.14K

41.83%365.38K

↑8.78%

↓7.06%

Direct

wingontravel.com

844.55K

40.59%342.84K

59.41%501.72K

↑19.87%

↓7.04%

Direct

flightradar24.com

471.85K

45.05%212.58K

54.95%259.27K

↑52.11%

↑17.51%

Direct

americanexpress.com

373.36K

41.21%153.86K

58.79%219.5K

↑36.2%

↑4.13%

Direct

flyday.hk

372.27K

23.8%88.6K

76.2%283.67K

↑13.9%

↓22.22%

Direct

flightaware.com

329.32K

35.24%116.05K

64.76%213.27K

↑82.51%

↑1.23%

Direct

ctrip.com

328.33K

84.08%276.06K

15.92%52.28K

↓10.52%

↓10.82%

Direct

12306.cn

315.76K

31.96%100.93K

68.04%214.83K

↓6.2%

↑24.1%

Direct

tripadvisor.com.hk

314.26K

54.51%171.29K

45.49%142.96K

↑28.65%

↓31.07%

Search

wamazing.com

309.71K

20.09%62.23K

79.91%247.48K

↑124.9%

↓27.56%

Search

oceanpark.com.hk

295.78K

18.4%54.43K

81.6%241.36K

↑95.62%

↓13.13%

Direct

airbnb.com.hk

295.42K

59.39%175.44K

40.61%119.97K

↑112.28%

↓13.75%

Direct

gltjp.com

289.58K

59.34%171.85K

40.66%117.73K

↓5.95%

↑16.3%

Search

hongkongdisneyland.com

281.95K

21.53%60.71K

78.47%221.24K

↓13.69%

↓8.4%

Direct

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Key Insights on Top Travel & Tourism Websites in Hong Kong on March 2026

As of March 2026, trip.com leads Travel & Tourism in Hong Kong with 9.96M monthly visits. Its audience skews mobile-first (44.37% desktop / 44.37% mobile), and traffic is up month over month 17.46% and up year over year 30.86%. klook.com holds second with 2.89M visits and a mobile-leaning mix (42.36% desktop / 57.64% mobile), while agoda.com ranks third with 2.05M visits.

Across the leaders, iglobe.hk is the most mobile-first (99.87% of visits), whereas time.is is the most desktop-reliant (100%). Momentum favors ali-nsa.net in the latest month (1,971.44%), while jetstar.com shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 75 of the top 100 sites are direct-led, 25 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Hong Kong