Top Apparel & Fashion Websites in Estonia

Name: Top websites in Estonia (Apparel & Fashion)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Estonia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aboutyou.ee

106.13K

93.99%99.75K

6.01%6.38K

↑50.08%

↑1.07%

Direct

threads.com

81.02K

94.39%76.48K

5.61%4.55K

↑18.61%

↑108,903.1%

Direct

reserved.com

65.85K

76.08%50.09K

23.92%15.75K

↑26.76%

↑28.3%

Direct

sinsay.com

61.61K

81.88%50.45K

18.12%11.17K

↑43.45%

↓1.14%

Direct

boozt.com

49.95K

92.94%46.42K

7.06%3.52K

↑23.93%

↑32.08%

Direct

shein.com

41.99K

99.36%41.72K

0.64%270

↓23.68%

↓22.09%

Direct

hm.com

28.35K

88.1%24.98K

11.9%3.37K

↑19.48%

↑3.42%

Search

next.com.ee

21.37K

65.94%14.09K

34.06%7.28K

↑37.32%

↑60.42%

Direct

rademar.ee

21.3K

80.48%17.14K

19.52%4.16K

↓6.96%

↓4.46%

Direct

ballzy.eu

21.13K

98.93%20.9K

1.07%227

↑33.59%

↓36.18%

Direct

asos.com

20.41K

95.94%19.59K

4.06%828

↑22.09%

↓11.1%

Direct

denimdream.com

20.35K

95.32%19.4K

4.68%952

↓11.64%

↓18.25%

Direct

zara.com

20.02K

91.28%18.27K

8.72%1.75K

↑9.94%

↑3.82%

Direct

membershop.ee

15.61K

96.05%14.99K

3.95%617

↓3.8%

↓41.22%

Direct

arket.com

13.77K

32.7%4.5K

67.3%9.26K

↓7.31%

↑241.13%

Direct

stockx.com

13.67K

89.35%12.21K

10.65%1.46K

↑62.06%

↓38.5%

Search

vinted.cz

12.65K

100%12.65K

-

↑56.32%

↑132.41%

Direct

grailed.com

12.41K

100%12.41K

-

↑40.8%

↓8.95%

Direct

booztlet.com

11.39K

93.33%10.63K

6.67%760

↑55.62%

↑7.93%

Direct

traderie.com

11.09K

100%11.09K

-

↑8.21%

↑80.34%

Direct

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Key Insights on Top Apparel & Fashion Websites in Estonia on March 2026

As of March 2026, aboutyou.ee leads Apparel & Fashion in Estonia with 106.13K monthly visits. Its audience skews desktop-first (93.99% desktop / 93.99% mobile), and traffic is up month over month 50.08% and up year over year 1.07%. threads.com holds second with 81.02K visits and a desktop-leaning mix (94.39% desktop / 5.61% mobile), while reserved.com ranks third with 65.85K visits.

Across the leaders, cellbes.se is the most mobile-first (100% of visits), whereas vinted.cz is the most desktop-reliant (100%). Momentum favors spreadshirt.com in the latest month (3,130.53%), while vestiairecollective.com shows the steepest pullback.

Acquisition patterns also differ: aboutyou.ee is driven primarily by search, aboutyou.ee by direct, and aboutyou.ee by referral; overall, 73 of the top 100 sites are direct-led, 24 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Estonia