Top Apparel & Fashion Websites in Estonia

Name: Top websites in Estonia (Apparel & Fashion)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Estonia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

111.59K

93.17%103.97K

6.83%7.62K

↑12.63%

↑379.85%

Direct

aboutyou.ee

82.48K

84.47%69.67K

15.53%12.81K

↓12.78%

↓3.25%

Direct

sinsay.com

65.67K

77.45%50.86K

22.55%14.81K

↑14.61%

↓12.76%

Direct

reserved.com

52.66K

80.21%42.24K

19.79%10.42K

↑22%

↑14.09%

Direct

boozt.com

40.65K

79.69%32.39K

20.31%8.25K

↑1.04%

↑7.96%

Direct

shein.com

30.21K

88.85%26.84K

11.15%3.37K

↓19.01%

↓43.29%

Direct

hm.com

29.12K

95.86%27.92K

4.14%1.21K

↑12.62%

↓13.99%

Search

zara.com

22.79K

98.54%22.45K

1.46%332

↓13.25%

↓16.14%

Direct

ballzy.eu

20.85K

71.83%14.97K

28.17%5.87K

↑33.83%

↓39.2%

Direct

mohito.com

19.89K

69.92%13.9K

30.08%5.98K

↑32.14%

↓27.81%

Direct

cropp.com

19.01K

54.01%10.27K

45.99%8.74K

↑33.35%

↑15.8%

Direct

denimdream.com

18.22K

82.87%15.1K

17.13%3.12K

↓5.07%

↓8.01%

Direct

housebrand.com

16.03K

49.01%7.86K

50.99%8.18K

↑144.93%

↓19.06%

Direct

next.com.ee

15.46K

93.62%14.48K

6.38%986

↓52.23%

↑27.99%

Direct

asos.com

14.32K

94.11%13.48K

5.89%844

↓14.63%

↓26.42%

Direct

membershop.ee

14.1K

68.68%9.68K

31.32%4.42K

↓41.42%

↓31.42%

Direct

rademar.ee

14.06K

93.12%13.1K

6.88%967

↓16.77%

↓22.73%

Search

zalando.de

12.84K

69.86%8.97K

30.14%3.87K

↑71.95%

↑35.86%

Search

lindex.com

11.65K

85.83%10K

14.17%1.65K

↑39.74%

↓15.56%

Direct

sellpy.com

8.95K

87.51%7.84K

12.49%1.12K

↑59.48%

↓17.49%

Direct

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Key Insights on Top Apparel & Fashion Websites in Estonia on July 2026

As of July 2026, threads.com leads Apparel & Fashion in Estonia with 111.59K monthly visits. Its audience skews desktop-first (93.17% desktop / 93.17% mobile), and traffic is up month over month 12.63% and up year over year 379.85%. aboutyou.ee holds second with 82.48K visits and a desktop-leaning mix (84.47% desktop / 15.53% mobile), while sinsay.com ranks third with 65.67K visits.

Across the leaders, purseblog.com is the most mobile-first (100% of visits), whereas acnestudios.com is the most desktop-reliant (100%). Momentum favors valentino.com in the latest month (2,677.42%), while arket.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 73 of the top 100 sites are direct-led, 20 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Estonia