Top Apparel & Fashion Websites in Switzerland

Name: Top websites in Switzerland (Apparel & Fashion)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Switzerland, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.ch

3.66M

36.76%1.35M

63.24%2.32M

↑39.38%

↑10.89%

Direct

zalando-lounge.ch

1.11M

32%355.42K

68%755.18K

↑38.04%

↑28.55%

Direct

hm.com

939.01K

25.52%239.61K

74.48%699.4K

↑59.08%

↑23.98%

Direct

shein.com

566.81K

45.71%259.08K

54.29%307.73K

↑41.05%

↑30.71%

Direct

laredoute.ch

509.87K

31%158.05K

69%351.82K

↑41.19%

↑3.31%

Direct

aboutyou.ch

459.31K

34.9%160.29K

65.1%299.02K

↑64.25%

↑7.49%

Direct

dosenbach.ch

451.47K

16.54%74.67K

83.46%376.79K

↑92%

↓5.27%

Direct

zara.com

445.75K

47.99%213.92K

52.01%231.83K

↑51.59%

↑18.52%

Direct

threads.com

434.99K

71.19%309.67K

28.81%125.32K

↑35.91%

↑251,543.62%

Direct

bonprix.ch

409.17K

16.43%67.22K

83.57%341.95K

↑99.72%

↓0.08%

Direct

breuninger.com

296.53K

25.34%75.13K

74.66%221.4K

↑33.72%

↑40.82%

Direct

c-and-a.com

287.63K

18.68%53.72K

81.32%233.9K

↑87.19%

↓3.51%

Search

tradeinn.com

238.71K

42.17%100.66K

57.83%138.06K

↑5.45%

↓9.53%

Direct

sau.ch

218.22K

0.21%452

99.79%217.77K

↑7,619.17%

↑1,602.14%

Direct

jelmoli-shop.ch

200.9K

24.54%49.3K

75.46%151.6K

↑180.02%

↑3.77%

Direct

asos.com

195.14K

44.11%86.07K

55.89%109.07K

↑89.54%

↑23.2%

Direct

vertbaudet.ch

194.04K

8.77%17.02K

91.23%177.02K

↑138.13%

↑5.57%

Direct

ochsner-shoes.ch

191.78K

13.78%26.43K

86.22%165.35K

↑222.37%

↓1.63%

Direct

kiabi.com

175.46K

3.09%5.42K

96.91%170.04K

↑288.43%

↑95.22%

Direct

ackermann.ch

170.19K

49.76%84.69K

50.24%85.5K

↑25.83%

↓28.55%

Direct

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Key Insights on Top Apparel & Fashion Websites in Switzerland on March 2026

As of March 2026, zalando.ch leads Apparel & Fashion in Switzerland with 3.66M monthly visits. Its audience skews mobile-first (36.76% desktop / 36.76% mobile), and traffic is up month over month 39.38% and up year over year 10.89%. zalando-lounge.ch holds second with 1.11M visits and a mobile-leaning mix (32% desktop / 68% mobile), while hm.com ranks third with 939.01K visits.

Across the leaders, nissa.com is the most mobile-first (100% of visits), whereas traderie.com is the most desktop-reliant (100%). Momentum favors sau.ch in the latest month (7,619.17%), while karmanow.com shows the steepest pullback.

Acquisition patterns also differ: zalando.ch is driven primarily by search, zalando.ch by direct, and zalando.ch by referral; overall, 88 of the top 100 sites are direct-led, 11 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Switzerland