Top Apparel & Fashion Websites in Hong Kong

Name: Top websites in Hong Kong (Apparel & Fashion)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Hong Kong, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

9.27M

58.73%5.44M

41.27%3.82M

↑44.41%

↑2,855,884%

Direct

mercari.com

890.91K

62.84%559.82K

37.16%331.09K

↑10.77%

↑43.93%

Direct

nike.com.hk

435.67K

51.59%224.75K

48.41%210.92K

↑24.27%

↓46.88%

Direct

zalora.com.hk

414.47K

23.57%97.7K

76.43%316.77K

↑114.94%

↑5.54%

Direct

adidas.com.hk

269.63K

59.15%159.5K

40.85%110.13K

↑2.93%

↓25.15%

Direct

louisvuitton.com

193.81K

22.46%43.53K

77.54%150.28K

↑36.05%

↑17.58%

Direct

zara.com

185.91K

35.45%65.92K

64.55%120K

↓42.7%

↑99.66%

Direct

uniqlo.com

172.04K

29.56%50.86K

70.44%121.18K

↑17.56%

↑2.6%

Direct

iteshop.com

150.34K

66.5%99.97K

33.5%50.37K

↑10.55%

↓25.94%

Direct

hermes.com

150.01K

28.69%43.04K

71.31%106.97K

↑85.64%

↑26.56%

Direct

revolve.com

130.59K

16%20.9K

84%109.69K

↓17.75%

↑92.73%

Direct

arlettie.com

125.14K

0.07%88

99.93%125.05K

↑783.6%

↑4,182.14%

Direct

lanecrawford.com.hk

120.69K

31.05%37.47K

68.95%83.22K

↑9.81%

↑39.1%

Direct

zozo.jp

115.78K

54.95%63.62K

45.05%52.16K

↑39.11%

↑29.54%

Direct

coach.com

115.54K

15.23%17.59K

84.77%97.94K

↑239.51%

↑99.96%

Search

hollisterco.com

112.08K

18.98%21.27K

81.02%90.81K

↑526.3%

↑66.68%

Direct

shein.com

110.34K

72.46%79.95K

27.54%30.39K

↓2.29%

↑71.48%

Direct

stockx.com

95.06K

82.86%78.77K

17.14%16.3K

↑73.21%

↑0.03%

Direct

net-a-porter.com

91.96K

26.44%24.31K

73.56%67.65K

↓19%

↑14.25%

Direct

chanel.com

85.37K

50.04%42.72K

49.96%42.65K

↓1.15%

↓16.55%

Direct

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Key Insights on Top Apparel & Fashion Websites in Hong Kong on March 2026

As of March 2026, threads.com leads Apparel & Fashion in Hong Kong with 9.27M monthly visits. Its audience skews desktop-first (58.73% desktop / 58.73% mobile), and traffic is up month over month 44.41% and up year over year 2,855,884%. mercari.com holds second with 890.91K visits and a desktop-leaning mix (62.84% desktop / 37.16% mobile), while nike.com.hk ranks third with 435.67K visits.

Across the leaders, smartmag.jp is the most mobile-first (100% of visits), whereas lightinthebox.com is the most desktop-reliant (100%). Momentum favors smartmag.jp in the latest month (46,371.7%), while theoutnet.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 84 of the top 100 sites are direct-led, 16 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Hong Kong