Top Apparel & Fashion Websites in the Netherlands

Name: Top websites in Netherlands (Apparel & Fashion)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in the Netherlands, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.nl

9.83M

30.12%2.96M

69.88%6.87M

↑2.14%

↑5.56%

Direct

vinted.nl

4.28M

62.35%2.67M

37.65%1.61M

↓16.07%

↑18.54%

Direct

hm.com

4.06M

26.47%1.07M

73.53%2.98M

↑15.11%

↑20.63%

Direct

wehkamp.nl

3.31M

21.25%703.51K

78.75%2.61M

↓9.59%

↓2%

Direct

shein.com

2.97M

26.04%774.75K

73.96%2.2M

↓43.26%

↑61.78%

Direct

zara.com

2.25M

37.48%845.25K

62.52%1.41M

↓3.46%

↑21.43%

Direct

scapino.nl

1.83M

14.48%265.63K

85.52%1.57M

↓3.03%

↑2.94%

Direct

asos.com

1.79M

28.36%507.69K

71.64%1.28M

↑31.15%

↑17.59%

Direct

bonprix.nl

1.7M

26.92%456.6K

73.08%1.24M

↓14.41%

↓0.9%

Direct

c-and-a.com

1.44M

15.97%230.23K

84.03%1.21M

↑20.65%

↓17.91%

Direct

aboutyou.nl

1.37M

29.62%405.41K

70.38%963.44K

↓26.65%

↑13.05%

Direct

bever.nl

1.35M

24.44%328.82K

75.56%1.02M

↑3.45%

↓3.11%

Direct

uniqlo.com

1.3M

25.91%336.82K

74.09%963.21K

↓1.65%

↑39.1%

Direct

gymshark.com

1.24M

14.72%182.81K

85.28%1.06M

↑139.38%

↑34.71%

Direct

adidas.nl

1.18M

34.8%409.76K

65.2%767.69K

↑0.12%

↑2.09%

Direct

jdsports.nl

1.11M

20.95%231.84K

79.05%874.74K

↑27.9%

↑11.23%

Direct

vanharen.nl

1.04M

15.32%159.74K

84.68%882.89K

↑3.95%

↑0.52%

Direct

omoda.nl

1.01M

18.01%181.49K

81.99%826.32K

↑33.42%

↑22.98%

Direct

threads.com

986.19K

48.39%477.24K

51.61%508.94K

↑1.57%

↑460.48%

Direct

otrium.nl

883.4K

15.67%138.47K

84.33%744.93K

↓1.02%

↓16.36%

Direct

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Key Insights on Top Apparel & Fashion Websites in the Netherlands on June 2026

As of June 2026, zalando.nl leads Apparel & Fashion in the Netherlands with 9.83M monthly visits. Its audience skews mobile-first (30.12% desktop / 30.12% mobile), and traffic is up month over month 2.14% and up year over year 5.56%. vinted.nl holds second with 4.28M visits and a desktop-leaning mix (62.35% desktop / 37.65% mobile), while hm.com ranks third with 4.06M visits.

Across the leaders, wonderforkids.nl is the most mobile-first (100% of visits), whereas webshopapp.com is the most desktop-reliant (66.04%). Momentum favors cecil.nl in the latest month (245.96%), while yesstyle.com shows the steepest pullback.

Acquisition patterns also differ: zalando.nl is driven primarily by search, zalando.nl by direct, and zalando.nl by referral; overall, 97 of the top 100 sites are direct-led, 3 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in the Netherlands