Top Apparel & Fashion Websites in Norway

Name: Top websites in Norway (Apparel & Fashion)
Creator: Semrush
License: https://sem1.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Norway, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.no

2.32M

43.15%1M

56.85%1.32M

↓4.8%

↑4.53%

Direct

hm.com

883.99K

36.53%322.96K

63.47%561.03K

↑23.4%

↓2.45%

Direct

ginatricot.com

755.82K

13.74%103.82K

86.26%651.99K

↓37.81%

↑152.16%

Direct

boozt.com

715.22K

38.6%276.06K

61.4%439.16K

↓6.27%

↓0.47%

Direct

dressmann.com

601.85K

15.58%93.77K

84.42%508.08K

↑108.6%

↑17.69%

Direct

nelly.com

560.63K

13.43%75.29K

86.57%485.35K

↑12.28%

↑87.92%

Direct

zara.com

532.48K

37.34%198.83K

62.66%333.65K

↑31.08%

↑28.07%

Direct

shein.com

492.91K

36.56%180.23K

63.44%312.68K

↓0.95%

↑65.35%

Direct

ellos.no

441.75K

38.57%170.36K

61.43%271.39K

↓0.04%

↑23.99%

Direct

villoid.no

427.04K

18.27%78.04K

81.73%349K

↓41.95%

↑92.18%

Direct

ecco.com

383.57K

3.44%13.18K

96.56%370.39K

↑293.17%

↑61.32%

Direct

booztlet.com

373.11K

30.58%114.12K

69.42%258.99K

↑70.93%

↓5.96%

Direct

miinto.no

369.09K

17.45%64.41K

82.55%304.68K

↑7.4%

↑47.7%

Direct

lindex.com

368.31K

21.45%79.02K

78.55%289.29K

↑8.56%

↑41.95%

Direct

bikbok.com

306.11K

17.19%52.62K

82.81%253.49K

↓43.72%

↑69.9%

Direct

asos.com

295.64K

34.01%100.55K

65.99%195.09K

↑35.51%

↑105.73%

Direct

adidas.no

286.35K

46.01%131.74K

53.99%154.61K

↑51.79%

↑39.08%

Direct

follestad.no

273.48K

17.18%46.99K

82.82%226.49K

↑168.92%

↑28.58%

Direct

threads.com

247.41K

51.15%126.55K

48.85%120.86K

↓30.64%

↑537.98%

Search

voltfashion.com

247.13K

18.09%44.7K

81.91%202.44K

↑151.17%

↑57.68%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Norway on June 2026

As of June 2026, zalando.no leads Apparel & Fashion in Norway with 2.32M monthly visits. Its audience skews mobile-first (43.15% desktop / 43.15% mobile), and traffic is down month over month -4.8% and up year over year 4.53%. hm.com holds second with 883.99K visits and a mobile-leaning mix (36.53% desktop / 63.47% mobile), while ginatricot.com ranks third with 755.82K visits.

Across the leaders, birdygrey.com is the most mobile-first (100% of visits), whereas fernerjacobsen.no is the most desktop-reliant (100%). Momentum favors sixstories.co.uk in the latest month (7,594.83%), while floyd.no shows the steepest pullback.

Acquisition patterns also differ: zalando.no is driven primarily by search, zalando.no by direct, and zalando.no by referral; overall, 89 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Norway